Marketing Coordinator

Posted 3 days ago

lux holdingsBoynton Beach (FL)

SENIORITY

Senior

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About the role

Marketing CoordinatorLUXHAIR is a South Florida based Ladies Fashion Hair Company featuring celebrity-branded high-fashion hair extensions, wigs, and hair accessories by Sherri Shepherd, Tabatha Coffey and Daisy Fuentes. Product distribution in Salons, Chain Salons, Over-the-Counter Beauty Supply, Salon Distributors, Department Stores, Websites and Direct Response TV.
Primary responsibilities: Create, deliver, edit, and optimize marketing materials. Ensure that messages are supportive of and consistent with marketing strategies. Help supervise social media outreach. Coordinate and deliver email campaigns. Mass-mail materials. Create brochures and sell sheets. Provide support to marketing department. Coordinate flow of information and communication and disseminate it according to plan/strategy. Source marketing vendors based on budget. Develop marketing communications campaigns. Create thought leadership materials. Create and deliver case studies, white papers, executive bios, corporate newsletter content, and speaking proposals. Identify, develop and execute communications strategy for key media contacts and customer references. Research media coverage and industry trends. Develop fresh story ideas. Conduct extensive media outreach. Manage video content. Manage storage of all marketing images. Send out customer requested images and collateral. Create templates for Sales department to use for selling. Create and distribute customer surveys.
Technical Skills: Microsoft Office Suite, Adobe Creative Suite, iLife Suite, Word Press, Final Cut Pro, Digital Photograph. Beauty, hair extensions and wig experience a plus. Monday - Friday 9:00 - 5:30 Full Benefit package including 401(k)

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