Senior Manager, Offline Media
virtual vocationsDenver (CO)
Senior Manager, Offline Media
Posted today
virtual vocationsDenver (CO)
Marketing ManagersMedia Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
SENIORITY
Manager
About the role
Owning the end-to-end management of offline media channels, the full-time Senior Manager, Offline Media will relaunch and scale TV, rebuild the podcast program, and profitably scale direct mail while operating in a fully remote environment.
Key responsibilities:
Relaunch and scale TV (linear + CTV) and rebuild the podcast program, including creative rotation and attribution strategies
Design and implement offline measurement strategies, including geo tests and post-purchase surveys, while managing budgets and performance metrics
Build and defend the quarterly test roadmap and long-term offline plan, collaborating with partners and internal teams to enhance media assets
Required qualifications:
8+ years in performance or growth marketing, with at least 4 years managing offline channels at a DTC or consumer subscription brand
Experience scaling offline channels from testing to significant budget allocation
Proficiency in designing incrementality tests and understanding TV and podcast buying economics
Strong analytical skills with experience in Sheets/Excel and familiarity with tools like Northbeam and post-purchase survey platforms
Ability to communicate effectively with leadership and present data-driven insights
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.