Vice President Marketing

Vice President Of Marketing Lead all aspects of marketing strategy, brand development, and go-to-market execution. Immediate need. Charlotte, NC (on-site or hybrid preferred). To expand brand presence and drive customer acquisition in a competitive category. Collaborative, fast-paced, and innovation-focused culture. $180,000–$220,000 base plus performance bonus and equity. The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches. Key responsibilities include:Define and implement the marketing vision, roadmap, and team structure. Drive digital, brand, and product marketing initiatives across all channels. Lead performance marketing, SEO/SEM, PR, and influencer cross-functionally with product, sales, and leadership to align goals. Optimize budget allocation and performance metrics to scale growth efficiently. Build and mentor a high-performing marketing team. Qualifications include:10+ years of progressive marketing experience, including 3+ years in a senior leadership role. Background in consumer products, lifestyle, or tech-adjacent industries preferred. Demonstrated success in scaling DTC and retail marketing efforts. Strong analytical, strategic, and creative skills with an ROI-focused mindset. Experience with both early-stage growth and established brand marketing environments.