Digital Marketing Manager
sri sri school of yogaPittsfield (MA)
Digital Marketing Manager
Posted yesterday
sri sri school of yogaPittsfield (MA)
SENIORITY
Manager
About the role
Company Description:
The Art of Living is a global wellness non-profit. We are agile, collaborative and our goal at Art of Living (AOL) is to serve society by strengthening the individual. Sri Sri School of Yoga North America is a subsidiary of AOL providing a comprehensive and multidimensional yoga education. Sri Sri Yoga offers various yoga courses – yoga foundations, yoga teacher training (200 hours), yoga for children, etc. as well as an online yoga studio. We are looking for a self driven and entrepreneurial Marketing Manager to join our team. Someone skilled at creating and optimizing social media ads campaigns and with a passion for making others’ lives better and is deeply aligned in the vision of the organization. Highly self-motivated and goal oriented. Proven track record of defining vision, plan and executing to achieve goals.
Role Description:
This is a full-time remote role for a Digital Marketing Manager at Sri Sri School of Yoga. The Digital Marketing Manager will be responsible for:developing, communicating and executing an effective paid media marketing plan within the defined budget to drive sales & build awareness about the Sri Sri Yoga brand.creating and optimizing Paid Search, Programmatic (Display & Video), and Social (Facebook, LinkedIn, Twitter & Instagram), Native Ads campaignmanaging daily, monthly, quarterly and annual campaign budgets and continually improve cost per acquisition (CPA), conversion rates (CR), and return on ad spend (ROAS).working with graphic designers, copy writers, video creators and printers/production houses to create marketing material to be used for paid mediasocial media marketing, lead generation, marketing, web analytics, and digital marketing tasks. Required Experience/Skills Monitoring & optimization of campaigns to maximize return on investment Creation and implementation of campaign multivariate test experiments to identify optimal campaign settings including: Create and execute keyword management, creative testing, and bidding strategies on PPC search, Create ads and audiences based on funnel segmentation Utilize reporting tools (GA, Ads Manager) to develop insights and action items to achieve goals Set up and organize tracking links for paid social campaigns Utilize best practices to manage campaign strategy, structure, and reporting Conduct SEM audits for campaign research Create and implement geo-tagging, geo-relevance, geo and SEO testing. Test properties on various devices such as desktop browser, mobile browsers and mobile apps (iPhone, Android, etc.)Proven history of strong project management skills and high attention to details
Qualifications:
- Social Media Marketing and Digital Marketing skills
- Lead Generation and Marketing skills
- Web Analytics knowledge
- Experience in digital marketing strategies
- Excellent analytical and problem-solving skills
- Ability to work independently and remotely
- Experience in the wellness or education industry is a plus
- Bachelor's degree in Marketing, Business, or related field
Benefits: 401(k) Health insurance Paid time off
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