Director, Organic ASO & App Growth
yahooBrooklyn (NY)
About the role
Yahoo Inc. is seeking a Director of Organic Marketing (ASO) to define and execute ASO across Yahoo's portfolio on Apple App Store and Google Play. You will drive keyword research, metadata optimization, and creative asset strategy while leading cross-functional teams.
You will build a structured testing pipeline, analyze install data, influence product roadmaps, and forecast organic growth. A strong leadership track record in ASO and analytics is essential for success.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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