Director, Commerce/Retail Media (Amazon)
$129,485 - $207,324 per year
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Posted today
SENIORITY
Manager
SALARY
$129,485 - $207,324 per year
About the role
- Overall control of workflow and responsibilities within the assigned group.
- Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
- Ensure that projects are produced completely and efficiently.
- Set strategic principles for client search initiatives based on objectives
- Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
- Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
- Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
- Keep clients and agency counterparts informed on latest developments in the Commerce industry
- Grow agency Commerce business through new business and organic client growth
- Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view
- Establish and foster a corporate culture that inspires talent
- Allocate assignments to leverage each person's skills, as well as motivate their interests and challenge their minds
- Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage
- Develop direct reports by providing ongoing feedback and conducting employee evaluations
- Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals
- Master, identify, and communicate trends in Commerce and in client industries
- Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
- Define and evaluate client competition online, as well as how it relates to Commerce initiatives
- Establish appropriate account staffing, scope of services, and fee proposals
- 8+ years of progressive levels of paid search experience with several years in the Commerce space
- In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
- Experience with organic and paid search
- Experience applying search marketing to brand-building and direct response initiatives
- Experience with Amazon AAP/Display a plus
- Strong command of search engine research and reporting resources
- Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
- Deep experience with at least one major bid management tool
- Demonstrated leadership and management skills
- Demonstrated business acumen and a track record of success in the media/marketing services profession
- Solid interpersonal and teamwork abilities
- Ability to lead new business development process, with demonstrated ability to win new clients
- Ability to build and strengthen client relationships
- Maintain healthy senior relationships with key industry partners and search engines
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
