Director, Brand Marketing & Campaign Strategy - Green Brick Partners

Director, Brand Marketing & Campaign Strategy The Director, Brand Marketing & Campaign Strategy must believe in, practice and initiate all Green Brick Partners values set forth in an acronym we call HOME. They must be honest, objective, mature and efficient in how he or she approaches their role at Green Brick Partners. Brand architect. Campaign catalyst. Enterprise storyteller. We're looking for a high-caliber strategic leader to define how a portfolio of distinctive homebuilding brands shows up, stands apart, and grows. This is a build-from-the-ground-up opportunity for someone who can translate insight into positioning, positioning into powerful campaigns, and big ideas into scalable tools that teams can activate. You'll partner with senior leaders and teams across the organization to create the standards, stories, and customer experiences that move brands and the business forward. If the opportunity to shape a portfolio's voice, unlock bold creative possibilities, and build an enterprise brand platform with lasting impact energizes you, this role is for you. Responsibilities The Director of Brand Marketing & Campaign Strategy is responsible for the development, management, and execution of enterprise-level branding, campaign strategies, customer segmentation, and marketing programs across the company's homebuilding brands. This role serves as the primary steward of brand positioning, messaging, creative strategy, marketing communications, and customer lifecycle campaigns, ensuring consistency while delivering scalable resources that support regional and local marketing teams. Initially focused on Trophy Signature Homes and the Dallas portfolio of brands, this role will establish and maintain clear differentiation between each brand, ensuring distinct market positioning, customer segmentation, product alignment, and value propositions. The Director will develop strategies that support a diverse product spectrum ranging from approximately $300,000 to $950,000+, creating targeted messaging that resonates with specific buyer profiles, including first-time buyers, move-up buyers, second move-up buyers, townhome purchasers, and luxury homebuyers. The Director will lead enterprise campaign planning aligned with seasonal market trends, inventory needs, sales objectives, and key phases of the homebuying journey. Working closely with the National Vice President of Marketing, Digital Marketing Manager, Regional Marketing Director, Division Marketing and Sales leadership, this position will create integrated marketing programs that drive awareness, engagement, lead generation, agent advocacy, and conversions while maintaining strong brand differentiation and consistency across the, this role serves as a key marketing resource to Green Brick Partners, supporting parent company initiatives including board presentations, corporate branding, and enterprise-wide marketing strategies that elevate the Green Brick portfolio of brands. Qualifications Education:BA/BS in Marketing, Communications, or related field required. Experience:Minimum 10 years of progressive marketing experience with a national homebuilder. Competencies:Possess an innate marketing acumen and a passion for the consumer. Adept at managing agency partners and applying best practices in evaluating creative vendor partners. Proven success using database (corporate and 3rd-party) marketing to drive tangible business results. Unafraid to test boundaries, challenge traditional thinking, speak-up and lead-up to drive the business. Highly organized with attention to detail & eye for quality execution yet understands role in big picture. Outstanding written and verbal communication skills, as everything about this role is consumer-facing. Green Brick Total Compensation:Competitive compensation and bonus program Multiple Medical and ancillary benefits 401(k) with Company Match Home Purchase Discount Nothing in this position description restricts management's right to assign or reassign duties and responsibilities to this job at any time.