Director of Paid Media

Posted yesterday

virtual vocationsDenver (CO)

Advertising and Promotions ManagersAdvertising Agencies

SENIORITY

Manager

About the role

Leading the full ad portfolio, the full-time remote Director of Paid Media will manage over $50M in annual ad spend across multiple channels, develop allocation strategies, and drive sustainable customer acquisition while building a high-performing team. Key responsibilities Own and optimize the performance of a $50M+ ad portfolio across Meta, Google/YouTube, Amazon PPC, Walmart, and TikTok Shop Develop and implement capital allocation plans based on company revenue targets and contribution margins, ensuring efficient use of resources Lead the team in building and executing a geo-holdout and incrementality testing program to accurately measure channel performance Required qualifications Proven experience managing marginal dollar allocation across multiple digital channels as competing inputs Expertise in designing and executing geo-holdout and incrementality tests to validate channel effectiveness Experience with mixed-media models as a live decision-making tool Strong understanding of key metrics such as contribution margin, CAC, LTV, and TACOS Demonstrated ability to develop and mentor team members into strategic leaders

Before you apply

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Your profile is current

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A number in mind

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Your notice period

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