Senior Manager, Digital Content Strategy

Posted today

virtual vocationsDenver (CO)

Marketing ManagersAdvertising Agencies

SENIORITY

Manager

About the role

Leading digital content strategy and operations, the full-time Senior Manager, Digital Content Strategy will manage the redesign and optimization of key digital properties, including RedCrossBlood.org and the Blood Donor App, in a fully remote capacity. Key Responsibilities: Serve as the primary content strategy and project management lead for the organizational website redesign and re-platform Own the end-to-end content process across digital properties, ensuring alignment with business objectives and user needs Establish and monitor KPIs for digital content and experiences to drive continuous optimization and improvement Required Qualifications: Bachelor's degree or equivalent experience in communications, marketing, digital media, or a related field 6-10+ years of relevant experience in digital marketing, content strategy, or related disciplines Demonstrated experience leading complex web or digital initiatives from strategy through implementation Experience with content management systems, preferably Adobe Experience Manager (AEM) Strong understanding of digital content strategy best practices, including UX, SEO, and accessibility

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