Paid Media Manager
civicmindsNew York (NY)
About the role
Title: Paid Media Manager
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
Responsibilities:
Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram and TikTok, etc.).
Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
Analyse SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
Continuously refine and improve internal processes to drive team efficiency and performance.
Stay current on the latest SEM and digital marketing trends, tools, and best practices.
Qualifications: Bachelor’s degree in marketing, communications, or a related field.
Required Skills:
5-13 years of hands-on experiencerunning paid campaigns inGoogle Ads or/and Search ads 360, including Shopping and YouTube.
Hands-on experience managingpaid social campaigns(Meta/Facebook Ads Manager).
Solid background in digital marketing across multiple channels(search, social, display and programmatic).
Proven experience in a managerial or supervisory role.
Exceptional client relationship management, communication and people management skills. xsgimln
Preferred Skills: Agency experienceis highly preferred.
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