Content Production Manager

Content Production Manager As a Content Production Manager, you plan, adapt, and deliver marketing communication content across owned channels (Email, SMS, Whats App, Push). You collaborate with CRM, creative, and production partners to ensure high quality, on brand assets are delivered on time and aligned with campaign and commercial priorities. Partner with the Content Coordinator across Owned Channels (Email, SMS, Whats App, Push), ensuring consistent execution, clear prioritization, and efficient workflows across channels. This on-site role reports into the Marketing Manager and is based out of the New York Support Office. A Day in the Life Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:Oversee adaptation and delivery of globally initiated campaigns across owned channels (Email, SMS, Whats App, Push)Plan and coordinate local tactical activations, including CRM-driven initiatives, ensuring timely asset production and channel readiness Stay closely aligned to the local daily plan and CRM calendar to anticipate asset needs while adhering to global playbooks and formats Provide day to day direction, prioritization, and quality oversight for content coordinators across owned channels Ensure timelines, standards, and alignment are met, while driving efficient, scalable production processes for high-frequency owned channel delivery Act as the primary contact for Oliver production agency on asset formats, delivery, and campaign materials for CRM content Partner with CRM teams, production partners, and vendors to brief, track, and approve assets Support segmented and personalized content delivery by ensuring correct asset versions and formats are available