Senior Director of B2B Paid Social

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virtual vocationsNew York (NY)

Marketing Managers Advertising Agencies

SENIORITY

Manager

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About the role

To oversee a dedicated enterprise client engagement, the full-time Senior Director of B2B Paid Social will manage paid social strategy, activation, and stakeholder management in a remote capacity, focusing on driving measurable business growth through innovative campaigns across various platforms.

Key responsibilities: Serving as a senior strategic partner, owning the B2B paid social roadmap and translating complex buyer journeys into actionable campaign strategies Leading and developing the team responsible for paid social activation and account management, emphasizing career growth and client satisfaction Driving platform innovation and elevating measurement frameworks to connect paid social performance to pipeline and revenue metricsRequired qualifications 8+ years of experience in paid social media advertising, with a focus on B2B or lead generation campaigns Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes 2+ years of leadership experience managing and mentoring social or media professionals Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms Bachelor's degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)

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