Email Marketing Manager

Posted today

robert halfArlington (TX)

SENIORITY

Manager

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About the role

Email Marketing Manager We're looking for an Email Marketing Manager with a strong track record in campaign execution and performance management to drive engagement, retention, and revenue through strategic email marketing initiatives. This role will own the end-to-end email lifecycle — from planning and execution to optimization and reporting.
What You'll Do: Lead end-to-end email campaign execution, including planning, segmentation, deployment, and QAManage and optimize automated and triggered email programs (lifecycle, nurture, retention, etc.)Analyze performance metrics (open rates, CTR, conversion, revenue) to drive continuous improvement Develop testing strategies (A/B and multivariate) to optimize subject lines, content, timing, and audience segmentation Partner with creative and content teams to produce compelling, on-brand email experiences Own email calendar and ensure alignment with broader marketing campaigns and business priorities Monitor deliverability, list health, and compliance with email marketing best practices Report on campaign performance and provide actionable insights to stakeholders

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