Sales Director - New Business / New Logo Acquisition

Rely Services is a leading Business Process Outsourcing (BPO) firm founded in 1997. We partner with clients on a wide variety of outsourcing needs-project management, IT, account management, and more. Rely has a positive, diverse, and supportive culture, we look for people who are curious, inventive, and work to be a little better every single day. Job Title: Sales Director - New Business / New Logo Acquisition Purpose of the Role Own and drive net-new customer acquisition through structured outbound sales motions Build, scale, and lead a high-performing outbound sales engine (people, process, and pipeline) Serve as a strategic revenue driver responsible for expanding market share via new client wins, distinct from account management or renewals Key Responsibilities A. Outbound Pipeline Generation & New Logo Acquisition Design and execute outbound prospecting strategies across email, cold calling, Linked In, and other channels Personally engage and close strategic/high-value target accounts alongside team-led efforts Build and manage a qualified pipeline of net-new logos aligned to ideal customer profile (ICP) Own the full outbound sales cycle: prospecting, discovery, pitching, negotiation, and closing B. Sales Strategy & Territory Planning Define target account lists, ICP criteria, and market segmentation for outbound focus Develop territory and vertical-specific go-to-market plans Set quarterly/annual new logo acquisition targets in line with company revenue goals Identify white-space opportunities and underpenetrated markets/segments C. Team Leadership & Capability Building Recruit, onboard, and mentor outbound sales reps (SDRs/BDRs/AEs) Set individual and team quotas; monitor activity metrics and conversion ratios Conduct regular pipeline reviews, call/email audits, and coaching sessions Build a repeatable outbound playbook (scripts, sequences, objection handling) D. Sales Process & Systems Own and optimize the outbound sales process end-to-end in CRM (e.g., Salesforce, Hub Spot, Zoho) Ensure accurate pipeline hygiene, forecasting, and stage-wise conversion tracking Implement and manage sales engagement/automation tools (e.g. Zoom Info, Apollo, Outreach, Linked In Sales Navigator) Define and track key metrics: outbound activity volume, meeting-to-opportunity rate, win rate, sales cycle length, CAC E. Cross-Functional Collaboration Partner with Marketing on account-based marketing (ABM), messaging, and lead-gen campaigns Work with Product/Solutions teams to tailor pitches and proposals to prospect needs Collaborate with Finance/Legal on pricing, contracting, and deal structuring Provide market and competitor feedback to Product/Leadership to inform positioning F. Reporting & Forecasting Deliver accurate weekly/monthly/quarterly forecasts on new logo pipeline and closures Present outbound performance dashboards and insights to leadership Track ROI on outbound channels and recommend budget/resource reallocation Required Skills Strong analytical and problem-solving skills Excellent communication and stakeholder management Strong outbound/hunting mindset with demonstrated cold outreach success Expertise in outbound sales methodologies (e.g., MEDDIC, Challenger Sale, SPIN) Hands-on proficiency with CRM and sales engagement tools Excellent negotiation, presentation, and executive-level communication skills Data-driven approach to pipeline management and forecasting Strong people leadership — hiring, coaching, and performance management Proficiency in relevant tools and technologies for a Sales Director - New Logo Acquisition Ability to work in a fast-paced, dynamic environment Strategic thinking and business acumen Leadership and team collaboration Required Experience Strong outbound/hunting mindset with demonstrated cold outreach success Expertise in outbound sales methodologies (e.g., MEDDIC, Challenger Sale, SPIN) Hands-on proficiency with CRM and sales engagement tools Excellent negotiation, presentation, and executive-level communication skills Data-driven approach to pipeline management and forecasting Strong people leadership — hiring, coaching, and performance management 10-12+ years of experience in New Logo Acquisition or a similar role Proven track record of delivering measurable results Experience working with cross-functional teams Background in (Outbound) sales History of managing complex projects end-to-end Required Qualifications Bachelor’s degree in business, Sales, Marketing, or a related field (MBA preferred) Relevant professional certifications are a plus Demonstrated continuous learning and professional development Proven track record of consistently meeting/exceeding new logo acquisition targets Business Expectations Deliver measurable outcomes within the first 90 days Build strong stakeholder relationships across Sales Drive continuous improvement and innovation in the role Achieve key performance targets within 6 months Contribute to team capability building and knowledge sharing