Assistant Director, Digital Strategy
carnegieUnited (PA)
$90,000-$100,000
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Posted yesterday
carnegieUnited (PA)
SENIORITY
Manager
SALARY
$90,000-$100,000
About the role
Carnegie | A Career That Helps Higher Education Thrive We partner with colleges and universities to create lasting impact—for institutions, students, and the world they’ll shape. At Carnegie, your work contributes to something bigger: advancing opportunity through higher education. We invest in people, not just positions, and build careers that grow with you. The following information provides an overview of the skills, qualities, and qualifications needed for this role. Carnegie Life | Our People & Culture | Benefits
About the Role:
The Assistant Director, Digital Strategy leads digital strategy and provides strategic oversight across a portfolio of large, complex higher education accounts — paid search, display, streaming, and paid social. These accounts represent significant annual media investment, and you’ll own the strategic allocation of that budget and how performance and recommendations are communicated to the client. You’ll work across the full Digital Marketing team on strategic oversight and client relationships, oversee Digital Strategists’ work on key accounts, and potentially manage 1–2 people directly. What You’ll OwnStrategic Campaign Oversight Own digital strategy and strategic oversight of paid media budgets across a portfolio of complex higher education accounts Build comprehensive digital strategies driven by each client’s marketing goals Provide strategic oversight of platform teams to ensure campaign execution, optimization, and budget allocation remain aligned with client goals across channels. Client Partnership Run recurring strategy calls as the expert partner, advising on best practices and strategic direction For ADs with direct reports, oversee Senior Digital Strategists on key clients, including providing strategic guidance and joining client calls as needed. Partner across internal teams to align digital strategy, strengthen communication and collaboration, and ensure a seamless client experience. Identify opportunities to improve cross-team processes and communication, and drive changes that strengthen client delivery.
Reporting & Analysis:
- Analyze performance data and translate findings into specific recommendations, including budget shifts, optimizations, and strategic next steps.
- Deliver monthly and ad hoc reporting using Google Analytics, Looker Studio, AI-powered marketing analytics agents, and platform reporting tools.
- Make sure every report states the campaign goal clearly and lands the key takeaways
- Continually evaluate whether reporting is meeting client needs and adapt the approach as those needs evolve.
- Team Leadership
- Contribute to the strategic and functional leadership of the Strategy team, with potential direct management of 1–2 team members.
- Lead onboarding, training, and ongoing mentoring for direct reports
- Contribute to the growth of team members across the department, not just your own reports
- Stay current on digital marketing trends, emerging platforms, and industry developments, and bring ideas to team meetings on process improvements and service expansion
- What You Bring
- Bachelor’s degree required; Marketing or Advertising major or concentration preferred3–5 years in digital media planning and/or digital campaign execution
- Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or another DSPGoogle Ads and/or Google Analytics certifications a plus
- Experience with Asana or other project management tools a plus
- Sharp attention to detail and the ability to manage multiple priorities on tight deadlines
- Strong speaking and writing skills — you can confidently present campaign performance to clients and internal teams
- Proven problem-solving skills; you work independently, use the resources around you, and escalate when it’s warranted
- Strong communication and time-management skills, along with comfort switching between multiple technology platforms, given the remote environment
- Ability to sit at a desk and work on a computer for extended periods
- Why This Role
Carnegie’s higher education clients are investing significant resources in getting their digital strategy right, and this role provides the strategic leadership and oversight that turns that investment into results.. You’ll shape where the money goes, prove out what’s working, and start building the team around you — a step into leadership with the client work still firmly in your hands. xhqgsiq Compensation
The salary range for this role is $90,000-$100,000. Your offer will reflect the experience, skills, and qualifications you bring.
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