Growth Lead - HYBRID

Key Responsibilities: Define and execute the growth strategy to accelerate MQL-to-ARR conversion and expand the lead-to-customer pipeline across digital and outbound channels. Design, launch, and optimize multi-channel demand generation campaigns (content, paid acquisition, email, events, partnerships) to drive high-quality pipeline and influence revenue metrics. Build and manage revenue marketing programs that align with sales targetsSLA design, lead routing, handoffs, nurture flows, and attribution models. Create and run rapid experiments (landing pages, messaging, audience segmentation, offers) to improve unit economics and conversion rates; A/B test creative and funnel flows. Partner with Sales, Product, and Customer Success to create integrated plays for acquisition, expansion, and retention; translate funnel insights into actionable GTM priorities. Own marketing operations: marketing automation, CRM hygiene, lifecycle management, lead scoring, attribution, and reporting dashboards to measure funnel health and ROI.Analyze performance data and present insights and recommendations to leadership; establish KPIs, forecast pipeline, and provide clear revenue impact modeling. Manage vendor relationships and budget allocations for acquisition channels; prioritize channels based on unit economics and scalability. Recruit, mentor, and grow a small cross-functional growth team or agency partners as the program scales. Champion a continuous improvement culturedocument learnings, create playbooks, and standardize processes for repeatable growth.

Qualifications: 5+ years of hands-on growth, demand generation, or revenue marketing experience in B2B SaaS, fintech, or high-growth startups. Demonstrable track record of building pipeline generation programs that moved the needle on revenue (examples and metrics preferred).Strong experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and ABM tools. Proficient with analytics and reporting tools (Google Analytics, Looker/Looker Studio, Tableau, or equivalent) and comfortable querying data (SQL or similar) to drive decisions. Experienced in paid acquisition, content-led demand generation, email nurture, events/webinars, and partner co-marketing strategies. Data-driven, experimental mindset with a history of running A/B tests and rapid iteration to improve conversion and CPL.Excellent cross-functional collaboration and communication skills; experience aligning sales and marketing around shared metrics and SLAs. Demonstrated leadershipability to hire, mentor, and manage agencies or small teams; strong project management skills.

Preferred: prior experience at startups and/or within fintech, and hands-on expertise in revenue marketing, demand generation, and pipeline generation.