Post-Acute / LTAC / SNF Sales category manager

Key Responsibilities: Develop and grow sales across LTACs, SNFs, hospitals, wound care centers, rehabilitation centers, home health networks, and post-acute care organizations. Leverage an existing book of business and established relationships with key decision makers. Build direct relationships with case managers, procurement departments, directors of nursing, chief nursing officers, chief medical officers, wound care nurses, medical directors, and administrators. Present Lavior’s wound care and skin care solutions to clinical, operational, and purchasing stakeholders. Identify new account opportunities and move them through the full sales cycle from introduction to trial, evaluation, purchasing, and reorder. Coordinate product education, in-services, clinical discussions, and follow-up meetings. Work closely with internal leadership, clinical advisors, and sales support teams to convert opportunities into active accounts. Maintain accurate pipeline activity, account updates, contacts, and sales progress in CRM.Support distributor, GPO, DME, and strategic account opportunities when needed. Drive measurable revenue growth through consistent outreach, relationship management, and account conversion.

Required Experience: Proven sales experience in post-acute care, LTAC, SNF, hospital, wound care, medical products, healthcare services, DME, or related healthcare sales. Existing relationships with decision makers in LTACs, SNFs, hospitals, wound care centers, and post-acute networks. Demonstrated ability to sell into healthcare facilities and manage complex decision-making processes. Strong understanding of healthcare purchasing, clinical evaluation, procurement, facility operations, and patient-care workflows. Proven track record of opening accounts, growing revenue, and maintaining long-term customer relationships. Ability to conduct professional presentations to clinical and executive audiences. Strong communication, follow-up, negotiation, and relationship-building skills. Experience with wound care, skin care, diabetic care, post-surgical care, dressings, advanced wound products, or reimbursement-based products is strongly preferred.