Online New Affiliate Sales - RoW

About TrendLifeTrendLife is Trend Micro's consumer division, dedicated to protecting everyday people in an increasingly complex digital world. Our portfolio spans scam prevention, identity protection, online privacy, and family safety — solutions designed for real people navigating real threats.As online scams and digital fraud become one of the most pervasive consumer harms across Europe, TrendLife is uniquely positioned to partner with organizations that have both the reach and the responsibility to protect their customers. We are growing our partner ecosystem across Europe and looking for the right person to lead that effort.About the JobAffiliate is TrendLife's single largest area of untapped potential. The ambition is to scale affiliate revenue by 4–5x. Today, TrendLife operates across Rakuten Advertising, Impact Radius, and CJ Affiliate, but the channel is significantly underperforming — limited partner recruitment, maintenance-mode operation, no cohesive global architecture. You'll own this transformation end-to-end: aggressive publisher business development, platform decisions, commission optimization, fraud prevention, and incrementality measurement.You'll use AI as your unfair advantage. AI-powered partner discovery to identify high-value publishers at scale. Claude Code to build your own tracking dashboards and commission models. Automated outreach workflows. AI-driven fraud detection. You'll move faster than a traditional affiliate manager because you'll automate the operational overhead and spend your time on relationships and strategy.Program Architecture and StrategyDesign and govern the global affiliate program: commission structures, partner tiering, promotional calendars, and brand safety standardsEvaluate platform consolidation across Rakuten, Impact Radius, and CJ — use AI to analyze partner overlap, revenue attribution, and cost efficiency across platforms to inform the recommendationBuild a 6-month growth roadmap with specific milestones, recruitment targets, and revenue projections toward the 4–5x ambitionOwn the strategic decision on agency vs. in-house execution for affiliatePublisher Business Development — AI-AcceleratedLead aggressive partner recruitment: use AI tools for partner discovery at scale — identifying high-value affiliates across technology review sites, personal finance publishers, digital lifestyle creators, coupon/deal sites, and strategic technology partnersBuild automated outreach workflows: AI-drafted personalized pitches, follow-up sequences, and partner onboarding communicationsDevelop clear timelines from identification to activation, with AI-powered pipeline trackingSource non-traditional partnerships: content creators, influencer programs, and strategic distribution deals in consumer cybersecurityMeasurement and IncrementalityUse AI to build your own affiliate performance dashboards — daily revenue tracking, partner contribution analysis, and trend detection without waiting for network reporting cyclesEnsure affiliate activity is genuinely additive — build incrementality testing frameworks using AI-assisted analytics to separate real partner-driven revenue from brand-riding activityPartner with Performance & Analytics on attribution clarity, integrating affiliate measurement into the broader analytics frameworkUse AI and machine learning for commission optimization, performance prediction, and automated partner scoringTechnology and OperationsOwn the affiliate technology stack: tracking platforms, fraud detection, partner discovery, and payout managementUse Claude Code or Python to automate reporting, payout calculations, and compliance monitoringDeploy AI-powered fraud detection: pattern recognition, anomaly detection, and automated flagging of suspicious activityManage contract negotiations and network commercial terms across regionsCross-Functional CoordinationWork with regional acquisition leads who own local activation and partner priorityCoordinate with the agency on affiliate scope — define clear swim lanes between in-house and agency responsibilitiesPartner with marketing and PR on co-branded campaigns and product launch activation through the partner channelAlign with the SEO/content team to avoid cannibalization between organic and affiliate-driven coupon/deal contentYou Bring5–7+ years in affiliate marketing, partnerships, or business development — ideally multi-region with a genuine network of publisher relationships you can activate immediatelyDeep knowledge of major affiliate platforms (Rakuten, Impact, CJ), tracking technology, and attribution challengesProven track record of scaling affiliate programs through active publisher recruitment — not just managing existing partnersGenuine AI fluency: you already use or are eager to adopt AI tools for partner discovery, outreach automation, data analysis, and workflow efficiency — experience with Claude Code, Python, or similar is a differentiatorStrong analytical approach: you can model commission scenarios, run incrementality tests, and separate signal from noise in partner performance dataExperience with fraud detection, compliance, and partner quality management at scaleA learning mentality — you'll be building new AI-powered workflows from scratch and need to enjoy that processFamiliarity with consumer technology, cybersecurity, or subscription verticals is a strong plusSummaryLocation: Irving, TexasType: Full time