Marketing Growth Lead-US
scoopicMillbrae (CA)
Marketing Growth Lead-US
Posted 2 days ago
scoopicMillbrae (CA)
SENIORITY
Manager
About the role
Candidate Profile:
Minimum 4 years of living/study experience in the US with near-native English proficiency.
Well-established local social network in the US, with a friend circle primarily consisting of local residents; naturally skilled at breaking the ice and building rapport with strangers.
Outgoing, charismatic communicator who can energize live events and turn strangers into active participants and brand advocates.
Open to both Chinese and US-native candidates; core requirement is the ability to deeply integrate into American campus culture and connect seamlessly with local communities.
Flexible work location: Beijing or US-based. For US-based candidates, valid work authorization (citizenship, green card, or valid work visa) is required.
Key Responsibilities:
Lead end-to-end go-to-market (GTM) strategy, product launch, and localized growth for AI consumer products in the US market. Drive offline ground promotion across US universities and key cities, and build Campus Ambassador / City Launcher promotion frameworks from 0 to 1.Plan and execute campus events, community partnerships, brand sponsorships, influencer marketing campaigns, and targeted growth experiments. Conduct deep dive into US Gen Z user insights, continuously validate high-impact growth tactics, and scale proven approaches. Build and manage the local US operations team and partner ecosystem, with full accountability for user growth and market penetration.
Qualifications:
1+ years of relevant experience in US market operations, consumer internet, or early-stage startups.
Fluent, compelling English communication skills; ability to deliver speeches, energize in-person events, and persuade users independently.
Strong execution orientation, willing to take a hands-on approach to ground promotion and user growth, rather than focusing solely on strategy.
Proven track record of 0-to-1 growth or successful product launch in the US market.
Deep familiarity with US Gen Z culture and campus dynamics; active daily user of TikTok/Instagram with a solid understanding of their content propagation logic.
Prior experience in social products, campus promotion, community growth, field marketing, or ambassador programs is highly preferred.
Genuine passion for social and AI consumer products; enjoys meeting new people and organizing/participating in community events.
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