Growth Marketing Manager, Calendar
Growth Marketing Manager, Calendar
Posted yesterday
SENIORITY
Senior
About the role
- Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
- Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
- Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
- Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
- Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
- Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
- Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
- Report key performance insights and make actionable recommendations that improve performance
- 4–7 years in a growth or performance marketing role with hands on experience in Meta and Google AdsExperience with briefing creative teams and presenting creative performance data
- Track record of scaling budgets while maintaining profitability and efficiency targets
- Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
- Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality Our competitive compensation package includes:
- Competitive Salary + Equity Package 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTOCompany holidays on the first Friday of every month (Excluding November, December, and January)
- Equal opportunity employer
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
