Digital & Marketing Communications Manager

Posted yesterday

bluewind medicalArlington (VA)

SENIORITY

Manager

About the role

Key Responsibilities:

Create impactful messaging and engagement experiences to deliver high-quality, result-driven experiences.
Lead SEO/SEM strategy, including keyword research, content planning, and performance tracking
Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion
Develop and execute campaigns which include social media, email and website content.
Track performance metrics including lead generation, physician, patient engagement and ROICollaborate and manage third party vendor(s)
Supports tradeshow promotion and messaging

Qualifications:

Bachelor’s degree required
Travel up to 15%.+5 years of relevant experience in Medical Device or healthcare related Marketing.
Strong digital marketing and analytics expertise.
Experience in medical device marketing and advancing disruptive technologies in a highly competitive space.
Experience in using AI tools in marketing strategies preferred.
Self-driven, adaptable, open-minded, and collaborative attitude with ability to function in a fast-paced environment.
Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills. Experience writing about science-related topics in a marketing context is highly desirable.
Ability to write in a range of styles and tones, from technical to conversational.
Salesforce and HubSpot experience needed.

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