About the role
The Technical Sales & Support Manager is responsible for leading the technical sales and customer support function, ensuring exceptional customer experience while driving revenue growth. This role oversees a team of technical support specialists, manages customer interactions, and serves as a subject matter expert across performance automotive product categories. The Manager plays a critical role in aligning technical support with sales strategy, improving customer engagement, and enhancing product knowledge across the organization.
Responsibilities:
Leadership & Team Management Lead, train, and develop a team of Technical Sales & Support Specialists Set performance expectations and monitor KPIs related to customer service, response times, and sales conversion Provide coaching and technical guidance to improve team effectiveness Manage staffing, scheduling, and workload distribution to meet business demands Foster a high-performance, customer-focused team environment Customer Support & Technical Expertise Oversee customer support operations across phone, email, and digital platforms Serve as escalation point for complex technical issues and high-value customer interactions Ensure accurate troubleshooting, root cause identification, and resolution of product issues Maintain and elevate team knowledge across key product categories (Valve Train, Drivetrain, Fuel Injection & Electronics, Nitrous Oxide Systems, Cylinder Heads)Sales Growth & Customer Engagement Drive revenue growth by aligning technical support with sales opportunities Identify trends in customer inquiries to uncover upsell, cross-sell, and product demand opportunities Partner with Sales and Marketing teams to optimize lead conversion and customer retention Support product launches, promotions, and campaigns through technical expertise and customer insights Brand Representation & Industry Engagement Represent the company at trade shows, motorsports events, and industry expos Lead team participation in events, ensuring strong brand representation and technical credibility Provide product demonstrations, technical education, and customer engagement at events Process Improvement & Reporting Monitor and analyze customer support metrics, sales performance, and technical case trends Implement process improvements to enhance efficiency, customer experience, and response times Ensure accurate documentation of customer interactions, technical cases, and sales activity in CRM systems Communicate customer feedback, product issues, and performance trends to leadership, engineering, and product teams Cross-Functional Collaboration Partner with Engineering, Product Management, and Quality teams to resolve product issues and improve performance Collaborate with Marketing to refine messaging, product positioning, and customer education Align with Sales leadership on strategy, account support, and growth initiatives
Additional Responsibilities:
Support hiring, onboarding, and training initiatives Develop and maintain technical documentation and knowledge resources Perform other duties as assigned
Qualifications & Experience:
Bachelor’s degree preferred; equivalent experience considered 5+ years of experience in technical sales, customer support, or automotive/motorsports industry 2+ years of leadership or team management experience preferred Strong mechanical/automotive knowledge (engine components, tuning, performance systems)Proven ability to drive sales through technical expertise and customer engagement Strong communication, leadership, and interpersonal skills Experience with CRM, ERP, and Microsoft Office tools Ability to manage multiple priorities in a fast-paced environment Willingness to travel for trade shows and events (~25–35%)
Work Environment:
This position operates in a hybrid office environment with regular interaction with customers, internal teams, and industry partners. Travel to events and trade shows is required.
Physical Demands:
Primarily sedentary with occasional lifting of product samples (up to 50 lbs.)Travel may include extended periods of standing and event participation
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