Senior Director of Insights and Analytics (Marketing)

Posted 17 days ago

boston childrens hospitalEast Boston (MA)

Market Research Analysts and Marketing Specialists Marketing Research and Public Opinion Polling

SENIORITY

Manager

SALARY

$188219.2-$301142.4 Annual

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About the role

Job Posting Description

Position Summary: Director of Insights & Analytics (hybrid)

Key Responsibilities:

1.Strategic Leadership
Lead the vision, strategy, and evolution of the Insights & Analytics function in support ofenterprise marketing and growth objectives.
Serve as the senior strategic advisor on consumer, patient/family, and referring physicianinsights, analytics, segmentation, brand measurement, competitive intelligence, andcampaign effectiveness.
Develop and operationalize a multi-year roadmap for research, measurement, dashboarding, and advanced analytics capabilities.
Partner with executive, marketing, digital, strategy, service line, foundation, CRM, anddata leaders to ensure insights and analytics are aligned to organizational priorities.
Build a culture of evidence-based decision-making across the department and broader enterprise.2. Consumer and Physician Insights / Research
Lead the enterprise consumer and referring physician insights agenda to deepenunderstanding of audience needs, preferences, perceptions, behaviors, motivations, andbarriers.
Design and oversee qualitative and quantitative research across a wide range of businessneeds, including:
Audience and market understanding
Referring physician attitudes, preferences, and referral drivers
Consumer/patient-family decision-making
Brand and message testing
Customer journey mapping
Service line/foundation-specific research
Competitive and market landscape assessments
Marketing campaign impact studies
Establish research standards, methodologies, vendor management practices, and insightdissemination processes.
Translate research findings into strategic recommendations for marketing, messaging, access, experience, growth, and relationship-building initiatives.3. Brand Health Tracking and Competitive Intelligence
Develop and lead an enterprise brand health measurement strategy, including awareness, consideration, preference, perception, differentiation, and reputation tracking.
Monitor brand performance over time and identify drivers of change across key audiencesand markets.
Lead competitive intelligence efforts to assess market dynamics, competitor positioning, messaging, service offerings, media activity, and emerging trends.
Integrate brand, market, and competitive insights into strategic planning, campaigndevelopment, and growth recommendations.4. Segmentation and Audience Strategy
Lead development of an enterprise segmentation strategy for consumers and, whererelevant, referring physicians.
Define audience segments using research, demographic, psychographic, attitudinal, behavioral, CRM, and utilization data.
Partner with marketing, CRM, digital, and strategy teams to operationalize segmentsacross campaign planning, personalization, content, channel strategies, and journeyorchestration.
Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.5. Analytics Leadership6. CRM Analytics and Lifecycle Measurement7. Campaign Performance and Optimization8. Dashboard and Self-Service Reporting Strategy9. AI-Enabled Analytics and Insight Generation

Education: Bachelor's Degree, Masters Preferred. Business administration, marketing, business, public health, statistics, economics, social sciences, data analytics, or a related field.

Experience: 10+ years experience.#LI-POSTStatusFull-Time

Regular, Temporary, Per Diem Regular Standard Hours per Week40 Pay Range$188219.2-$301142.4 AnnualOffice/Site Location BostonJob Posting Category Marketing and Communications Remote Eligibility Part Remote/Hybrid : 85771BR: Marketing-Strategic Planning

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