Vice President, Growth Marketing

Posted 17 days ago

confidentialDenver (CO)

Marketing ManagersAdvertising Agencies

SENIORITY

Manager

About the role

Vice President, Growth MarketingAbout the CompanyInnovative provider of leave management softwareIndustryInternetTypePrivately Held, Private Equity-backedFounded2013Employees51-200CategoriesInformation Technology & ServicesTechnologySpecialtiesfmla managementabsence consultingabsence managementdisability managementpwfa managementada managementleave managementaccommodations managementand leave complianceAbout the RoleThe Company is seeking a Vice President, Growth Marketing to spearhead its growth engine with a bold, data-driven approach. The successful candidate will be responsible for owning and executing the demand generation strategy to meet pipeline and ARR targets. This role involves leading a multi-disciplinary marketing organization, including demand generation, events, customer marketing, digital, partner marketing, and marketing operations. The VP will also be a key partner in driving customer marketing strategy, elevating market presence, and thought leadership through various marketing channels. A strong focus on innovation, experimentation, and continuous improvement is essential, as is the ability to foster a culture that embraces these values. Candidates for the VP, Growth Marketing position at the company should have a Bachelor's degree in a relevant field, with a Master's degree or MBA being a plus. A minimum of 15 years' of progressive B2B SaaS or enterprise technology marketing experience is required, with at least 7 years' in a leadership role. The ideal candidate will have a proven track record in building scalable growth engines and be adept at managing significant marketing budgets. Deep expertise in the growth marketing mix and strong financial acumen are essential. The role demands an executive with exceptional communication, presentation skills, and a visionary, data-driven approach that can build trust at the C-suite level. Experience in high-growth SaaS environments and with marketing technology, including marketing automation, CRM, ABM tools, and advanced analytics, is also necessary.Hiring Manager TitleCMOFunctionsMarketing

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