Head of Marketing
ppm worksEast Boston (MA)
About the role
Head Of Marketing You will be our marketing engine. You will own how PPM Works shows up in the market, from the content and campaigns that generate leads to the events and partner programs that build relationships. You will work directly with our sales, delivery, support, teams reporting to the Directors, and your work will show up in our pipeline. This role is for someone who likes variety, moves easily between strategy and execution, and is comfortable being the person who makes marketing happen. You will be responsible for growing the Marketing team as needed.
What you will do:
Lead generation: Plan and run campaigns that produce marketing-qualified leads and support pipeline growth. Track and report results in HubSpot.
Content: Write and produce blog posts, case studies, lead magnets, sales collateral and handouts for CIOs, PMO leaders and IT directors.
Email and newsletter: Own the newsletter and email nurture programs.
Social media: Manage company LinkedIn and support executive posting with a consistent, professional voice.
Website:
Maintain and improve ppmworks.com (WordPress), including landing pages and SEO basics.
Webinars and video: Plan and promote webinars and manage our YouTube channel.
Events: Coordinate conference presence, booth materials and swag, and our annual customer and partner event.
Partner marketing: Run co-marketing with Microsoft and OnePlan.
Sales support: Build presentations, one-pagers and proposal materials with the sales team.
Qualifications:
- Required 7+ years in B2B marketing, ideally in technology, software or professional services
- Hands-on HubSpot experience: email, campaigns, workflows, CRM and reporting
- WordPress experience for page updates and content publishing
- Design skills in Canva, Adobe or similar to produce polished collateral without a designer
- Strong writing for an executive, technical audience
- Proven ability to create and run marketing campaigns end to end, with a track record of generating leads and showing results with data
- Comfort owning a broad program on your own and setting priorities
Nice to have:
- Experience in project management, PPM, or the Microsoft ecosystem (Project, Planner, Power BI)
- Partner or channel marketing experience
- Event and webinar production
- Video editing for YouTube and social
Additional Information:
This is a paid remote position. Must be located within the United States. We offer a competitive salary, benefits package, and opportunities for career growth. If you are passionate about problem solving and are looking for a challenging and rewarding opportunity, please submit your resume. All your information will be kept confidential according to EEO guidelines. Why PPM Works A close-knit, supportive team that has your back Direct access to leadership and real ownership of the marketing function Fully remote Benefits above
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