General Manager, New DTC Brand & Launch

Posted yesterday

trade coffeeNew York (NY)

General and Operations ManagersCoffee and Tea Manufacturing

SENIORITY

Director

About the role

Trade Coffee is seeking a General Manager to own and launch a new business unit. You will lead the go-to-market, guide digital experience development, and drive cross-functional alignment across product, brand, marketing, and operations. This is a rare opportunity to shape a new brand with the backing of an established company. Ideal candidates have 8-10+ years of building and scaling businesses, proven P&L ownership, and a track record in direct-to-consumer ecommerce, especially in#J-18808-Ljbffr

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

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Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.