Head of Marketing

Posted today

abbott laboratoriesAlameda (CA)

Marketing Managers Advertising Agencies

SENIORITY

Manager

SALARY

$218,700.00 - $437,300.00

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About the role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. WORKING AT ABBOTTAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to: Career development with an international company where you can grow the career you dream ofFree medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity: Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare. This position is affiliated with our West Coast location and reports directly to Lingo's Divisional Vice President. As the Head of Customer Experience and Brand Strategy, you will be responsible for evolving Lingo's overall value proposition. You will ensure that Lingo continually meets the needs of the market and delivers on its promise to help people retrain their metabolism and achieve their goals. You will define and manage Lingo's positioning and make the brand a household name globally. In addition, you will partner closely with the Head of Product to help develop a compelling and differentiated product offering. This role is critical to the success and growth of Lingo. Its scope is much broader than a typical marketing leadership role as it includes shaping what Lingo is and how it impacts people's lives. You will oversee brand strategy, marketing and social campaigns, product launches, and the customer service team covering both pre-sale and post-sale touchpoints. In support of these functions, you will also manage the in-house creative studio and customer and market insights. You will work closely with the leaders of the Product and Tech teams to ensure the product meets customer needs and all brand elements are transferred to their teams and deliverables.

What You'll Do:

Define and evolve the value proposition, brand, and product positioning to create breakout market success
Build consumer awareness and consideration through marketing and strategic partnerships
Be accountable for the brand's health metrics worldwide
Own and manage Lingo's creative identity and in-house creative production for Lingo assets
Gather consumer insights on the overall market and brand via the Customer Insights team and Customer Success team to refine the proposition and shape product and go-to-market strategies
Develop and run online and offline brand marketing strategies to build the brand and win shares in target markets
Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
Maintain social media presence across all digital channels
Assume co-ownership for all B2B and B2C communication

Qualifications:

15+ years of experience, including at least 5+ years managing high-performing brand teams in roles equivalent to C-suite/leadership in a consumer-facing organization
Experience shaping products based on customer insights and market trends. A design-led approach is highly valued
Creative mindset in fast-evolving technology environments with experience in a consumer-facing organization
Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus
Relevant track record in developing a brand architecture with a meaningful top-line impact in a consumer-based setting
Strong understanding of customer insights, PR management, and CRM with demonstrated leadership in leading teams across multiple disciplines
Analytical mindset with previous experience working closely with performance marketing channels
Experience building strong teams in a high-growth, technology, and direct-to-consumer environment
Comfortable operating and influencing at the highest levels, including C-suite and internal board; able to serve in a market-facing role with partners, media, and analysts

The base pay for this position is $218,700.00 - $437,300.00. In specific locations, the pay range may vary from the range posted.

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