Head of Media Experimentation & Engagement

Posted yesterday

nbcuniversalNew York (NY)

Media Programming Directors Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

SENIORITY

Manager

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About the role

NBCUniversal is seeking an accomplished Director of Media Experimentation & Engagement to lead our incrementality and engagement measurement program. You will own the learning agenda, set rigorous standards, and translate test results into actionable budget guidance for leadership across Performance and Device media. You will manage a small analytic pod, mentor staff, and partner closely with Growth Strategy, Decision Sciences, and Finance to calibrate MMM, MTA, and experimentation across

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