Field Marketing Manager - LCJ

Field Marketing ManagerThe Field Marketing Manager is responsible for driving local store marketing execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.Key ResponsibilitiesLocal Store Marketing (LSM): Develop and execute localized marketing strategies to drive traffic and sales across assigned marketsCustomize national campaigns to ensure relevance at the store levelFranchisee & Operator Support: Serve as the primary marketing partner to franchisees and operatorsProvide guidance on marketing calendars, promotions, and budget allocationTrain and coach operators on best-in-class LSM executionCampaign Execution: Lead rollout of regional and national campaigns, ensuring consistent execution across all locationsMonitor performance and optimize based on ROI and market feedbackCommunity Engagement: Build partnerships with schools, local businesses, and community organizationsDrive grassroots marketing efforts (events, sponsorships, fundraisers)Digital & Media Strategy: Oversee local digital marketing efforts including paid social, search, and third-party delivery platformsOptimize local listings, reviews, and reputation managementPerformance Analytics: Analyze sales, traffic, and marketing data to identify trends and opportunitiesProvide actionable insights and recommendations to improve performanceNew Store Openings: Support grand openings and re-openings with targeted marketing plansCoordinate pre- and post-opening campaigns to maximize early salesQualifications47+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)Experience working with franchise systems strongly preferredProven ability to influence and support multi-unit operatorsStrong understanding of digital marketing channels and local media planningAnalytical mindset with experience interpreting sales and campaign performance dataExcellent communication and relationship-building skillsKey CompetenciesOperator-first mindsetStrong business acumenAbility to manage multiple markets and prioritiesCollaborative and cross-functional leadershipResults-driven with a focus on ROISuccess MetricsSame-store sales growth across assigned territoryTraffic and transaction growthROI on local marketing spendFranchisee/operator satisfactionSuccessful execution of campaigns and new store openingsReporting StructureReports to: Director of Marketing / VP of MarketingWorks cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams