Executive Director, Offers & Shopping Go-to-Market Lead

Posted 2 days ago

jp morganNew York (NY)

Marketing Managers Marketing Consulting Services

SENIORITY

Manager

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About the role

Offers & Shopping Go-to-Market Lead, Executive Director Help scale marketing and media solutions that create measurable outcomes for clients and meaningful experiences for customers. In this role, you will bring structure, rigor, and speed to how new capabilities are brought to market and delivered consistently. As anExecutive director offers go to marketin Chase media solutions, you sit at the intersection of product, sales, and operations to define what solutions are launched, for whom, and how we win. You own portfolio-level go to market strategy, readiness governance, and launch execution for new capabilities and partner programs. You align stakeholders, surface tradeoffs, manage dependencies, and establish operating cadences that improve speed to market, operational scalability, and post-launch performance.

Job responsibilities:

Own the multi-year go to market strategy and portfolio direction in partnership with senior leaders, including strategic pillars and annual priorities.
Define solution and product go to market strategy by clarifying target customers, core use cases, value proposition, packaging, and commercialization requirements and maintain a market and competitive point of view to inform positioning, sequencing, and roadmap inputs.
Build business cases for strategic initiatives, including revenue impact, cost to serve, delivery complexity, and risk and controls considerations.
Own end-to-end launch planning and operating cadence, aligning product, marketing, sales, operations, servicing, controls, legal, risk and compliance, data and analytics, and technology on scope, timing, and success metrics.
Establish and run governance including intake, prioritization, stage gates, readiness reviews, decision logs, and escalation paths.
Build and maintain a standardized go to market toolkit, including templates, checklists, roles and responsibilities, launch scorecards, communications, and training materials.
Partner with product and sales to develop positioning, narratives, and enablement materials to ensure field readiness and consistent client delivery.
Drive launch readiness across customer and operational journeys, ensuring process clarity, training, tooling, and support models are in place.
Manage cross-portfolio dependencies across data, platforms, partner integrations, creative, controls approvals, and servicing tooling, removing blockers and accelerating decisions.
Partner with data and analytics to define measurement frameworks and test and learn plans, and translate insights into iteration. Own closed-loop feedback from go to market performance into product strategy, including win and loss insights and client feedback.
Lead cross-functional issue management for launches, including risk triage, incident response, post-mortems, and continuous improvement, Lead and develop a team, setting high standards for strategic thinking, operational rigor, stakeholder management, and outcomes.
Required qualifications, capabilities, and skills
Ten or more years of experience in product strategy, go to market strategy, transformation, program leadership, management consulting, or related roles.
Demonstrated ability to shape solution strategy with product and sales partners and translate it into executable launch plans.
Strong operating model skills including planning, prioritization, governance, dependency management, executive reporting, and decision facilitation.
Proven go to market leadership including launch planning, readiness, stakeholder alignment, and post-launch performance management.
Exceptional structured thinking and communication skills, including ability to synthesize inputs into clear narratives, tradeoffs, and actions.
Strong judgment and accountability, including proactive risk identification and issue resolution.
Bachelor’s degree required.
Preferred qualifications, capabilities, and skills
Experience in connected commerce, digital offers, loyalty, retail ecommerce, advertising or merchant-funded programs, advertising technology, or related domains.
Experience partnering with risk, compliance, legal, and technology teams in regulated environments.
People leadership experience, including building high-performing teams.
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans: Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies. Promote media solutions strategy and launch governance to scale offerings with disciplined execution and clear, measurable outcomes.

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