National Pasta Sales Manager
george delalloAtlanta (GA)
About the role
National Pasta Sales Manager
DeLallo is seeking a highly motivated and experienced professional for the role of National Pasta Sales Manager. This role is critical in leading the launch and national roll‑out of a premium pasta brand in the U.S. grocery channel. The National Pasta Sales Manager will be responsible for executing launch plans, managing distributor and retailer relationships, and delivering sustainable volume growth. The role is field-based and requires frequent travel across the country to ensure successful market execution and long-term brand growth.
Location: Field-Based (Remote, U.S.)
Travel: Up to 75% overnight travel required – Domestic and International (Italy)
Key Responsibilities:
Develop and execute an annual business plan for target customers and broader retail channels.
Develop a measurable volume, promotion and distribution plan to achieve overall sales objectives with customers while working with brokers/distributors to reach additional partners throughout the network.
Collaborate with brokers and distributors to expand the brand's presence nationwide and to develop and deliver effective category review presentations.
Ensure consistent execution of merchandising, assortment, pricing, and shelf management aligned with brand and customer strategies.
Stay current on category trends and competitive activity to guide strategy.
Leverage analytical tools and syndicated data to grow distribution and refine pricing strategies.
Maintain strong communication and cross-functional collaboration with brokers, distributors, internal sales, marketing, and customer service teams.
Monitor sales performance on a weekly/monthly basis to ensure alignment with business goals.
Cultivate effective, trust-based relationships with key decision-makers across grocery accounts.
Identify competitive threats and develop gap‑closure plans to win market share.
Conduct strategic customer assessments to align the pasta offering with customer goals and retail strategies.
Lead or participate in special projects as assigned.
Qualifications:
Bachelor’s degree preferred; equivalent experience (5+ years in CPG sales) accepted.
Strong background in selling, negotiation, and key account management in CPG.
Proven success working with brokers and distributors (required).
Exceptional communication, leadership, and presentation skills.
Strong problem‑solving and conflict‑resolution abilities.
Proficiency in Microsoft Office (Power Point, Excel, Outlook).
Experience working with syndicated data and category analytics.
Strong interpersonal, influencing, and relationship‑building skills.
Ability to engage senior‑level buyers and stakeholders.
Category and brand‑building knowledge is preferred.
Fluency in Italian (spoken and written) strongly preferred.
Why Join DeLallo?
At DeLallo, we bring authentic Italian flavors to tables across America. This is a unique opportunity to build a brand from the ground up with a company known for quality, tradition, and innovation. If you’re a self‑starter who thrives on ownership and results, we want to hear from you.
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