Social Media Manager - 101242

Senior Social Media Manager Our client is a leading national wireless and telecommunications provider. Contract duration : We are seeking a Senior Social Media Manager to lead social media strategy and campaign execution for a leading consumer technology and telecommunications brand. This individual will develop, implement, and optimize full-funnel social media campaigns designed to drive brand engagement, consumer acquisition, and conversion. The ideal candidate combines strategic thinking with hands-on paid social expertise, using consumer insights, performance analytics, and creative innovation to deliver measurable business results. This role will oversee campaigns spanning organic social content, creator partnerships, paid social advertising, and lower-funnel demand generation. Develop and optimize paid social strategies and campaign learning plans, including channel selection, placements, creative execution, and messaging. Lead end-to-end social media campaigns across the consumer journey, from brand awareness and engagement to demand generation and conversion. Build campaign briefs informed by consumer insights, research, performance data, and testing strategies. Manage social content calendars incorporating organic content, creator partnerships, whitelisting, high-impact ad units, and conversion-focused campaigns. Monitor campaign performance, establish KPIs, and report on engagement, conversion efficiency, ROI, and overall business impact. Present performance insights and strategic recommendations to senior leadership and cross-functional stakeholders. Lead agency partners and collaborate with external brand partners to develop innovative, consumer-first creative. Partner with teams across Media, Analytics, Consumer Insights, Test & Learn, Advertising, and Brand Strategy to align social campaigns with broader marketing objectives. Identify opportunities for continuous improvement through testing, performance analysis, and evolving social media trends. Provide strategic guidance on social media best practices and ensure campaign execution aligns with overarching brand creative strategy. 4–7 years of experience in social media, digital marketing, communications, advertising, public relations, or a related field. ~4–7 years of experience developing social content and managing campaigns that support both brand awareness and demand generation. ~ Demonstrated experience leading agency partners and collaborating with external brand partners. ~ Strong experience developing and managing paid social campaigns across the marketing funnel. ~ Proven ability to analyze campaign performance, interpret data, and translate insights into actionable strategies. ~ Excellent communication, presentation, organizational, and project management skills. ~ Experience working cross-functionally with marketing, media, analytics, and creative teams. ~ Proficiency in Microsoft Office. Experience within a social media or digital marketing agency or a Fortune 500 company. Familiarity with Agile marketing, Next Best Action marketing, and test-and-learn methodologies. Experience presenting campaign performance and strategic recommendations to senior leadership. Bachelor’s degree in Communications, Advertising, Journalism, English, Public Relations, or a related field preferred.