Industry Marketing Manager

Overview In this role, you drive industry-focused marketing that aligns with firm growth priorities, translating market insights into compelling content and integrated campaigns. You will partner with industry heads and marketing leaders to shape thought leadership and activation from concept to delivery. The position emphasizes content strategy, campaign execution, and cross-functional collaboration to boost relevance and engagement. A key hook is shaping industry narratives at scale using data-driven, AI-supported practices. Compensation / Benefitsflexible/hybrid work optionscomprehensive benefitsdiscretionary annual bonuspaid holidays 401(k) savings planwell-being and inclusion programs Responsibilities Serve as the primary marketing partner for assigned industries Develop industry-specific marketing plans aligned to firm priorities Monitor industry trends, market developments, buyer needs, and competitive activity Advise stakeholders on marketing opportunities and priorities Own the content roadmap for assigned industries Create and develop industry-focused content (thought leadership, articles, POVs, emails, landing pages, webcasts, event content, sales enablement materials)Interview subject matter experts and transform complex ideas into compelling content Drive content development from concept through final delivery Ensure content is reusable across campaigns, channels, and service lines Support service line-led campaigns with industry insights, messaging, content, and activation plans Develop industry-focused campaign components and activation plans across digital, events, and sales enablement Lead industry-specific initiatives and rapid-response programs Evaluate industry events, sponsorships, and partnerships; develop event messaging and activation plans Collaborate with Field Marketing for execution and accountability Manage industry marketing plans from strategy through execution; prioritize and allocate resources Partner across marketing and business teams to deliver results Define success measures, monitor performance, and optimize initiatives Provide updates and recommendations based on data Use AI-enabled tools for research, planning, content development, and workflow acceleration Contribute to continuous improvement of AI practices Key requirements Bachelor's degree in Marketing, Business, Communications, or related field 6-9 years of B2B marketing experience Strong writing, editing, and storytelling capabilities Experience developing content and thought leadership Experience activating integrated marketing campaigns Strong stakeholder-management and project-leadership skills Ability to work independently and manage multiple priorities Demonstrated proficiency in AI-enabled marketing tools and practicesstakeholder-managementproject leadershipindependent work stylecontent strategythought leadership developmentdata-driven marketing