Meta Media Buyer – Affiliate Lead Gen
healthquotesPortland (ME)
Meta Media Buyer – Affiliate Lead Gen
Posted today
healthquotesPortland (ME)
SENIORITY
Manager
About the role
Meta Media Buyer – Affiliate Lead Gen (Home insurance related experience preferred but not required)
Location: Remote
Type: Contract
About the Role:
We’re looking for a Meta Media Buyer with deep performance marketing experience in lead generation, ideally with experience in the insurance industry (auto, home, etc). You must be a proven expert in Meta Ads and video-first direct response — with a strong focus on driving leads, calls, and conversions through high-intent video campaigns. This is a performance-obsessed, ROI-focused role where you’ll own the strategy from concept to scale. Beyond media buying, you’ll be hands-on with creative direction and ad copy development — crafting powerful hooks, headlines, and video scripts designed to convert.
Key Responsibilities:
- Build, launch, and scale Meta ad campaigns across affiliate insurance offers
- Develop original ad copy, video scripts, and creative concepts for new campaigns and A/B tests
- Collaborate with internal or freelance creators to produce high-converting UGC-style and scripted video ads
- Continuously test hooks, CTAs, and copy variations to improve conversion rates
- Analyze performance data and optimize for KPIs such as CPL, CPA, CVR, ROASAlign campaign targeting and lead quality with affiliate partners and call buyers
- Stay ahead of Meta ad policies, competitor trends, and compliance shifts in regulated verticals
- Document learnings, share winning formulas, and help build creative testing frameworks
What You Bring:
- 3+ years of Meta media buying experience in affiliate or lead generation
- Experience managing $250k+ budgets monthly
- Must have some experience working within financial services policy in MetaStrong knowledge of how Meta pixels and CAPI setup works
- Hands-on experience in the home insurance industry strongly preferred
- Strong creative and copywriting skills — you can write ad copy and video scripts that drive direct response
- Experience developing and testing video ads from concept to final edit
- Deep understanding of direct-response principles, funnel optimization, and audience targeting
- Self-starter attitude with the ability to thrive in a fast-paced, performance-driven environment
What We Offer:
- Competitive base salary + aggressive performance-based bonus
- Fully remote with flexible hours
- Access to top-tier media budgets, exclusive affiliate offers, and in-house creative teams
- Freedom to test, scale, and iterate across multiple high-intent verticals
- A high-ownership, growth-oriented role where creative and performance intersect
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