SVP, Marketing Effectiveness

Responsibilities: Oversee tools, technology and platforms utilized for the client working with internal and external partners Lead agency development efforts for analytics, including new and organic business pitches Drive process and procedures to support efficiency and consistency Drive strategic thinking and leadership for data analytics, insights and innovation Develop close working relationships with Agency leadership Help to set the vision for audience, competitive, measurement, reporting, and analytics across all lines of business Support and drive the client’s strategic philosophy for data and a particular strength in “test-and-learn” measurement and optimization Requirements 12+ years relevant Media Analytics experience Communication & Relationship building: Client facing experience within media agencies, manage the analytics business for a portfolio of clients Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms Very strong interpersonal skills, can collaborate across many functions and build bridges of trust and mutual respect Management & Leadership: Agency departmental leadership ability Executive stakeholder management & vision setting Demonstrated thought leadership within the digital marketing or analytics industries Act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction Mentor and develop skill-set of team Global business management exposure Media Expert: Possesses understanding of media planning and buying, with a focus on media metrics Analytics & Data Storytelling: Analytics experience within integrated or digital communications or media agency preferred Experience with Data Visualization & Storytelling Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency Tidy Data & Databases: Understanding of relational databases and programming languages (e.g., SQL, R, or Python) Experience with data sourcing, evaluation, onboarding and integration Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data Quantitative: Working knowledge of machine learning, statistical testing, & regression modeling Qualitative: Familiarity with attitudinal surveys methods Ad/MarTech Knowledge: Demonstrates understanding of Ad/MarTech landscape across digital, mobile, etc. and their advantages/limitations Experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including but not limited to IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools Project Management: Proficiency in a Project/Product Management The Basics: Proficiency in PowerPoint and Microsoft Excel is required Salary The annual base salary range for this position is $217,500 - $263,062. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Benefits Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, Paid parental leave. Location Chicago - N. State

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

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