Media Buyer / Performance Marketing Lead
Media Buyer / Performance Marketing Lead
Posted 2 days ago
SENIORITY
Manager
About the role
- Own day to day management of approximately $1.2M in annual paid spend across Meta and Google (Shopping, Performance Max, Search, and YouTube)
- Build, launch, and optimize campaigns in platform — account structure, budgets, bidding, audiences, and daily pacing
- Run a structured creative testing program with our internal creative team, and brief them on what to produce next based on what the data actually shows
- Report performance against blended MER and contribution margin targets, not just platform reported ROASManage our product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation
- Own tracking accuracy across Meta Pixel and CAPI, Google tags, and GA4, and surface discrepancies before they distort decisions
- Plan and run landing page and offer tests to improve conversion rate
- Help us grow demand creation and not only demand capture
- Create automations (n8n and Zapier) for reporting, pacing alerts, and creative trafficking
- Recommend where budget should move, including telling us clearly when we should be spending less
- Your Background
- Minimum 4 years of hands on media buying experience, including at least 2 years with direct personal responsibility for $75-150k per month in spend
- Demonstrable ecommerce or DTC experience. You must be able to walk us through accounts you personally ran, with real numbers
- Strong across both Meta and Google. If you are meaningfully stronger on one, tell us which and be honest about the gap
- Working command of blended metrics (MER, CAC, contribution margin) and a clear view of when platform reported numbers are misleading you
- Solid measurement fundamentals: pixel and CAPI setup, conversion tracking, attribution windows, and the basics of incrementality testing
- Experience partnering with an in house creative team. Writing briefs, diagnosing creative fatigue, and turning results into the next round of assets
- Exceptional written English - grammar, tone, and clarity must be outstanding, as you will be writing briefs and analyses we act onPhysical product or considered purchase experience is a plus. Construction, tools, or the trades is a significant plus
- Amazon Ads experience is a plus
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
