Social Media Consultant

Overview In this role you will lead Athene’s retail social media strategy, owning programs that support Retail Marketing. You’ll guide day-to-day execution while shaping strategic direction and cross-functional alignment to optimize our retail social footprint. You’ll drive social selling, content strategy, and event coverage, ensuring governance and brand voice across platforms. This is a chance to influence go-to-market impact and advance Athene’s leadership in retirement services marketing. Responsibilities Own and integrate social into retail marketing campaigns and product initiatives with the Social Strategy Lead for enterprise-wide consistency Oversee end-to-end social promotion plans including content strategy, asset creation, activation timelines and performance reporting Collaborate with Retail Marketing leaders to align social deliverables with go-to-market, product positioning and advisor engagement goals Guide adoption of the holistic social strategy, governance standards and brand voice across retail programs Lead the growth of the social selling program through content strategy, platform administration and measurement Create frameworks to help Sales integrate social into relationship-building and prospecting Provide advanced training and strategic guidance to Sales leadership and internal experts Lead social coverage for retail events and conferences with on-site coordination and content execution Own the Retail social content roadmap and ensure voice and brand consistency across platforms Lead content creation and optimization for Linked In, Facebook, You Tube and other relevant platforms Manage KPIs, reporting and storytelling with Integrated Marketing; recommend continuous improvements Advise on emerging formats and platform innovations to boost Athene’s engagement Maintain governance, compliance and best practices in retail social programs Manage dashboards, insights, and executive summaries to steer content and Sales enablement Translate insights into actionable recommendations for content planning and campaign adjustments Maintain a forward-looking approach to keep Athene a leader in social engagement in retirement services Key requirements 5+ years in marketing, communications, digital marketing or social media with ownership of digital programs Proven experience building and executing social media strategies on Linked In, Facebook and emerging platforms; proficient in social listening, audience insights and performance data Strong experience partnering with Sales, field-facing teams or advisor-focused organizations; financial services or insurance experience preferred Exceptional written and verbal communications with ability to translate complex concepts into engaging content Strong critical thinking, creativity, project management, adaptability and bias for action; demonstrated AI fluency and curiosity about using new technology Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience Proven ability to manage multiple priorities independentlyexceptional written and verbal communicationcross-functional collaborationadaptability and bias for actionsocial media strategycontent strategy and developmentanalytics and KPI reporting