Director, Gift Cards

Subway Headquarters OpportunityWe are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe.Why Join Us?At Subway, \"better\" is baked into our DNA. We are a brand that believes in continued improvement in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as the worlds leading restaurant brands, weve always embraced change and the path ahead. And today, were making better living way easier.Our purpose is about more than the food we serve in our restaurants. Its centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.About the RoleThe Director of Gift Card Program is a customer-centric role and will be responsible for day-to-day operational administration & marketing planning of the gift card portfolio; helping to develop, implement, manage and monitor all aspects of the programs for the purpose of deepening customer loyalty and driving optimal business results for the company. This position will report directly to the Senior Director, Loyalty & Gift Cards.If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.Responsibilities Include But Are Not Limited To:Responsible for the gift card annual budget and overall P&LBuild solid relationships internally with HQ stakeholders as well as franchisee community, along with external business partners such as 3rd party/retail brokers and other supporting vendors such as online, B2BEngage frequently with Ops/Training/Guest Care teams to ensure they are well-supported and properly apprised of all program activities that could impact their daily business through proactive communicationsManage all 3rd party marketing placement calendar tightly with a good understanding of ROIs and which programs should be repeated and which should notHelp define the gift card strategy and build out the plan to execute those initiativesDevelop an annual calendar of promotions and marketing activities to help drive continued YOY program growthLead/project manage new initiatives to ensure they are delivered on time, on budget and within scope seamlesslyTake point on facilitating/coordinating teams to address any system issues that impede program performance and ensure they are resolved, and preventative measures are in place to remove likelihood of reoccurrenceUnderstand key metrics/performance observed about the program and make recommendations for improvementsHelp collect information to build executive recaps, periodic performance reviews and daily insights around program performance. Continue to drive awareness of the business impact gift cards has to increase adoption/support by franchisee communityHelp implement Gift Card roadmap with all internal groups including definition/refinement of member benefits, technology requirements, and marketing communicationsManage vendor/partner relationships and contracts. Assist in periodically conducting assessments of capabilities to ensure ideal partner or platform are in place. Leverage and maximize existing partnerships and/or add new to propel business growthAssist in integrating gift card campaigns into the marketing calendar to drive sales. Assist in validating and optimizing campaigns through test and learn methodsSupport monitoring program trends related to suspicious or fraudulent activity being done by employees or Member/GuestsBuild and manage card production forecasts, always maintaining optimal levels and not-over producing that results in throw away productEvaluate gift card designs and make recommendations on changes that are needed to attract new buyers of the productDrive innovation of the program via internal and external partners by defining new features/capabilities that increase likelihood or purchases and/or redemptionsPoint person for subject matter related questions, issues or assistanceQualifications:Bachelors degree, or equivalent5 years+ of experience, proven in marketing and operations for nationally scaled gift card programsSolid understanding of gift card financial mechanics and budget managementExperience with 3RD party/retail brokers/other external gift card partnersRestaurant and franchise experience are preferredProject management, large-scale planning and ability to lead cross-functional projects are requiredCritical thinker and sound decision maker that can also manage through crisis situationsAbility to collaborate and influence team members to getPassionate, customer-centric mentality that challenges the status quo to drive exceptional experiences for Members/GuestsBuild solid relationships with internal business partners and external vendorsWhat Do We Offer?Insurance PlansRSPCompetitive BonusMobility AllowanceTuition ReimbursementCompany HolidaysVolunteering timeMany MoreActual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.The company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V