VP, Value-Based Care Marketing & Consumer Experience

Posted 2 days ago

jobleadsusPhoenix (AZ)

SENIORITY

Manager

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About the role

HOPCo is seeking a senior marketing executive to lead the market strategy for its value-based care (VBC) programs. You will guide cross-functional teams across clinical, product, analytics, and operations to translate complex healthcare programs into compelling patient- and provider-facing communications. The role emphasizes digital patient engagement, go-to-market planning, and building brand and messaging frameworks that drive enrollment and participation across national markets, with

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