Principal Social Media Manager
$113,200 - $141,500 per year
Apply (opens in a new tab)Principal Social Media Manager
Posted today
SENIORITY
Manager
SALARY
$113,200 - $141,500 per year
About the role
- Use independent judgment and discretion to develop and execute CMT's organic and paid social media strategy across LinkedIn, Instagram, and Facebook, aligning content with business goals and growth opportunities
- Own and manage the social media calendar, supporting product launches, research, company news, events, recruiting, and industry trends
- Create and publish engaging, platform-specific content, including short-form videos, carousels, graphics, and photography
- Partner with AI, Data Science, Product, and Marketing teams to translate CMT's technology, products, and research into compelling, accessible content
- Collaborate with Design and Employer Brand to maintain brand consistency, elevate creative content, and support talent acquisition initiatives
- Plan, execute, and optimize paid social campaigns, including audience targeting, creative testing, budget management, and performance analysis
- Develop employee advocacy initiatives and partner with Sales to expand CMT's reach and engagement with target audiences
- Manage social media engagement, community relationships, and social listening to identify emerging trends, opportunities, and potential issues
- Establish and track social media KPIs, analyze performance, and provide actionable recommendations to Marketing leadership
- Leverage AI tools to streamline content creation, optimize performance, and develop scalable workflows for the Marketing team
- Stay current on platform trends, emerging technologies, and social media best practices to continuously improve CMT's social presence
- Complete any additional tasks as they arise
- Bachelor's degree or equivalent years of experience and/or certification in marketing, communications, journalism, film, or a related field 7+ years of relevant working experience running social media for B2B technology or AI companies, in-house or at an agency, including paid social
- A portfolio of content you produced yourself, with results for each platform
- Proven record growing audience and engagement on LinkedIn, Instagram, and Facebook, with numbers to show itHands-on experience running paid campaigns in LinkedIn Campaign Manager and Meta Ads Manager, with budgets you owned
- Strong video skills: plan, shoot on a phone or camera, edit in Premiere, CapCut, Descript, or similar, and caption for each platform
- Expert in the native analytics for each platform; can pull a report, explain what it means, and say what to do next
- At the cutting edge of AI for social: you use Claude, ChatGPT, Gemini, and AI image and video tools every day to make content and improve results
- Fluent in AI and data: you learn complex technology fast, explain how models and data work in plain words, and spot the story in technical work; strong writer and editor
- A self-starter who finds the next idea, tests it, and reports back without being asked
- Experience building or running an employee advocacy program
- Experience with social tools such as Sprout Social, Hootsuite, or Sprinklr, plus Canva and HubSpotGood judgment on brand voice, timing, and risk; calm and fast when something goes sideways
- Able to work from the Cambridge office three days a week and travel up to 15% for events
- Please share links to accounts, campaigns, or posts you have produced
- Experience marketing AI, data, or deep-tech products, or working in insurance, automotive, or mobility
- Experience using paid social for account-based marketing
- Experience working with creators or influencers
- Fair and competitive salary based on skills and experience, and annual performance bonus
- Equity may be awarded in the form of Restricted Stock Units (RSUs)
- Medical, Dental, Vision and Life Insurance, matching 401k, short-term & long-term disability and parental leave
- Unlimited Paid Time Off including vacation, sick days & public holidays
- Flexible scheduling and work from home policy depending on role and responsibilities
- Base Salary RangeThe base salary range for this position is: $113,200 to $141,500. This range is specifically for Cambridge, MAAdditional Perks: Work on a mission with real impact: crashes prevented, injuries avoided, lives protected around the world
- Join an industry leader — 65 million drivers protected, powering 140+ programs across 25 countries
- Recognized innovator in mobility AI, earning top honors including the TIME Industry Leader in AI, a Gold Edison Award, and the Artificial Intelligence Excellence Award for AI for Social Good. CMT is also Great Place to Work Certified
- Be part of the team inventing the future of mobility and road safety
- Move fast, own outcomes, do work that matters
- High ownership, small teams, and direct access to leadership — no layers between your work and its impact
- Unlimited PTO, flexible scheduling, competitive salary, annual performance bonus, RSUs, and full benefits including medical, dental, vision, and 401k match
- Summer Fridays provide team members with half days to recharge
- Join one of our employee resource groups: Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness
- Comprehensive wellness, education, and employee assistance programs
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
