Senior Media Buyer
linkedinNew York (NY)
About the role
Acquire.bet is the leading player acquisition agency, specializing in scaling Casino and Sports Betting brands through data-driven, performance marketing campaigns. We manage high-volume paid media across Meta, Google, TikTok, CTV, creators, and emerging programmatic platforms. With 20+ years of expertise, we're now building the next-generation agency — using cutting-edge AI, automation, and advanced strategy to deliver the highest ROI for our clients.
Role Overview:
We're seeking aSenior Media Buyerto own high-impact, performance-driven digital media programs for gaming clients operating in highly competitive, fast-moving markets. This role blends strategic leadership with hands-on execution, requiring someone who can independently manage significant budgets, push platforms beyond standard playbooks, and serve as a trusted advisor to clients. You'll have full ownership of media strategy and performance, with the autonomy to test, iterate, and scale what works.
What You'll OwnAccount & Client Leadership: Act as the primary media lead and strategic advisor for clients, shaping platform strategy, performance priorities, and growth roadmaps
Performance & Spend Ownership: Own pacing, budget allocation, optimization, and ROI across large-scale paid media programs with accountability to business outcomes
Channel Strategy & Execution: Lead hands-on execution across paid social, search, programmatic, and biddable platforms with an emphasis on lower-funnel performance
Testing & Innovation: Drive experimentation across new platforms, betas, formats, bidding strategies, and audience approaches to unlock incremental scale
Creative Strategy Leadership: Lead the development and evolution of performance-driven creative strategy across accounts, partnering with design to drive iteration, testing, and creative insights that unlock scale
Performance Storytelling: Translate complex performance data into clear insights.
Key Responsibilities:
- Develop comprehensive, data-driven media strategies aligned to client goals, market dynamics, and regulatory constraints
- Execute and optimize campaigns end-to-end, including launch, pacing, real-time optimization, troubleshooting, and scaling
- Build precise media plans covering platform selection, audience targeting, creative strategy, and budget allocation
- Rigorously monitor performance, identify inefficiencies or opportunities, and implement data-backed optimizations
- Design and execute structured testing roadmaps, using performance results to inform strategy and investment decisions
- Proactively surface insights and recommendations that go beyond reporting to drive meaningful growth
- Required Experience & Skills
- Experience 5+ years of media agency or platform experience
- Experience in gaming, sports betting, or interactive entertainment (or a demonstrated passion and deep familiarity with the space)
- Proven hands-on expertise across Meta, Google, TikTok, X, Programmatic, and other platforms
- Experience managing large budgets with direct accountability to ROI and efficiency
- SkillsStrong understanding of emerging AI capabilities in paid media and the ability to integrate new tools into workflows to create competitive advantage
- Deep understanding of performance marketing and lower-funnel acquisition strategies
- Strong analytical fluency with the ability to translate data into clear actions and strategy
- Comfort operating in fast-paced, highly competitive, and regulated environments
- Clear, confident communicator capable of influencing both clients and internal stakeholders
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