DIRECTOR OF CATERING SALES

The Role: Sales Leader, Not Sales Competitor In a lot of companies, Directors of Sales are asked to lead a team while still chasing their own numbers. We believe that approach splits focus and creates unnecessary tension. At The Wild Thyme Company, this is a pure leadership role. You will not carry a personal sales book. You will not compete with your team. Instead, youll act as the conductor of our sales operation, ensuring the right leads land with the right people at the right timeand that every Sales Associate has the coaching, tools, and confidence to succeed. Their success is your success! Your focus is on people, process, performance, and partnershipsnot personal quotas. What Youll Be DoingSales Strategy & Structure Design and oversee lead distribution so high-value and boutique inquiries are matched thoughtfullynot randomly Continuously refine the sales journey from first inquiry through proposal, tastings, and signed contracts Build and maintain strategic corporate partnerships and venue relationships across San Diego Coaching & Team Development Spend real time coachingreviewing proposals, supporting complex negotiations, and helping associates close with confidence Recognize different sales styles and adapt your leadership approach to help each team member grow Recruit, hire, and develop top-tier sales talent while fostering accountability and Good VibesTrack and analyze performance metrics to guide strategy and coaching (not micromanagement) Operational Alignment Own CRM accuracy and flow to ensure fast response times and clean handoffs to Operations Partner closely with Culinary and Operations to ensure what we sell is always backed by exceptional execution Compensation & Schedule

Base Salary: $90,000-100,000 annually

Schedule: Primarily weekdays, with availability required for some evenings and weekends to support tastings, events, client meetings, and team needs Youre Probably a Fit IfYou love coaching and mentoring and dont need the spotlight Youre emotionally intelligent and great at reading people You have 7+ years in catering, hospitality, or event sales, including 3+ years leading a team You know the San Diego event and venue landscape well Youre comfortable using data to drive decisions while staying human-first Youre a natural connector and relationship builder You align with our High 5 values and bring steady, positive leadership energy Why Join The Wild Thyme Company? A leadership role without internal competition Real influence over how sales works, feels, and grows A culture where Respect, Good Vibes, and high standards actually coexist If youre ready to build people, momentum, and systemsand do it the Wild Thyme waywed love to meet you.