Market Intelligence Analyst
Posted yesterday
dairy farmers of americaKansas City (KS)
Market Research Analysts and Marketing SpecialistsMarketing Research and Public Opinion Polling
SENIORITY
Senior
About the role
Job DescriptionGeneral PurposeCollect, analyze, and present data and insights related to market trends, industry developments, consumer preferences, and competitive landscapes that provide actionable insights to help guide decision-making processes, opportunity for dairy demand generation, and strategic planning. Provide support to internal groups (milk marketing, commercial divisions, communications, member service groups) through data insights, publication writing, and presentation development. Work on moderately complex assignments, lead small to mid-sized projects, and/or components of larger, more complex insights or research projects.Job Duties and ResponsibilitiesCompile market intelligence from across the industry (domestic/global markets), DFA, customers, and suppliers. This includes using various sources, including primary research, secondary research, competitor data, and industry reportsAnalyze customer, consumer, market, industry, and member data and insights to identify trends, opportunities, and threats in the market; assess the impact of these trends on the organization and provide recommendationsMonitor and communicate real-time market activity to team members or managementDevelop relationships with internal staff and provide insight services as neededProvide research and insight support on strategic projects connected to broader division or company initiativesBuild and maintain models, and create reports that summarize key findings and insightsDevelop presentations for consistent message and present approved material to various audiences, including staff, members, customers, and industry-related individualsCollaborate with cross-functional teams, including sales, marketing, product development, and finance, to align strategies with market insights; assist in the development of strategies and plans based on market intelligenceActively participate in professional development opportunities to enhance skillset required for role; share information and participate in market discussions with other groups internallyUtilize market research tools, databases, and software to streamline data collection and analysis processesThe requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required.Other duties may be assigned as requiredJob RequirementsEducation and ExperienceUndergraduate degree in marketing, economics, business administration, or related curriculum (or equivalent combination of education and practical work experience)2 to 5 years of market research, marketing, analytical, industry, or related experienceCertification and/or License – may be required during course of employmentKnowledge, Skills, and AbilitiesKnowledge of and skill with Microsoft Office Suite and company computer systemsAnalytical skills with ability to think through fundamental scenarios and networksAble to analyze, derive insights, and make recommendations from large amounts of dataAble to research, gather data, compile information, and create reportsAble to communicate clearly and effectively, both verbally and in writing, and translate technical topics into easy to understand conceptsAble to effectively interact, collaborate, and coordinate with stakeholdersAble to multi-task, meet deadlines, and organize own work activitiesAble to participate in various projects with sense of urgencyAble to seek appropriate input and guidance throughout a process and then make quick, fact-based decisions with confidenceMust be able to read, write and speak EnglishAn Equal Opportunity Employer including Disabled/VeteransJob DetailsJob Type: Full TimeCategory: Sales and Marketing
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