Director of Lifecycle Marketing

Posted 2 days ago

inspira educationNew York (NY)

Marketing Managers Marketing Consulting Services

SENIORITY

Manager

SALARY

$150,000 per year

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About the role

About Inspira Education Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).

The Role: We’re looking for a strategic, hands-on Director of Lifecycle Marketingto drive acquisition and engagement across our portfolio of brands. In this role, you’ll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations. You’ll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You’ll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement. You’ll thrive in this role if you’re a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You’re comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results. Your north star metric? Consultations generated from our contact database. If you’re excited to build impactful lifecycle programs that create meaningful customer relationships and drive real business outcomes then we’d love to hear from you. This is an in-person role requiring 5 days/week in our NYC office (Gramercy).

What You’ll Do:

Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy
Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIsEnsure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels
Lead and grow a team of lifecycle marketers, acting as both a player and coach — mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed
Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results
Forecast marketing outcomes and track progress toward growth and revenue goals
Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs
Who You Are6–8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies2–3 years of experience managing and scaling high-performing teams
Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
Basic working knowledge of SQL and comfort querying data
Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
Familiarity with Looker or experience in data transformation is a plus
A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
Able to translate data into clear insights and actionable marketing strategies
What We Look For
A passion for cultivating authentic connections
Individuals who embody a winning attitude
A mindset fueled by curiosity
Determination to hustle and overcome challenges
An infectious enthusiasm and adaptability
Boundless energy and relentless tenacity
Why you’ll love Inspira
Amazing people with a great vision and values
Mission-driven team culture focused on student success
Your work directly impacts the lives and careers of students across the globe
Health, dental, and vision insurance, base plans 100% employer paid
Flexible paid time off (PTO) and paid holidays 401(k) with company match

The targeted salary for this role is: $150,000 - 160,000. Actual salary is dependent upon several factors, including the applicant’s experience, knowledge, skills, and abilities and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company. For more information about our company, please visit our website: Inspira Education Group. Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

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