Director Performance Media, Digital Customer Acquisition

Overview In this role you drive growth across paid digital channels, owning the full performance marketing portfolio and optimizing spend to acquire customers cost-effectively. You lead a team and partner with cross-functional groups (Offline, SEO, Analytics, Brand, Creative, Content, Ecom, PR, Product) to deliver cohesive acquisition strategies. You’ll manage agency relationships and internal teams, shaping testing, attribution, and reporting to show business impact. This is a high-impact, cross-channel leadership role in a mission-driven, collaborative culture. Compensation / Benefitsmission- and values-driven culture Total rewards package Free Simpli Safe system and professional monitoring Employee Resource Groups (ERGs)Career growth opportunities Inclusive and safe work environment Responsibilities Define and own growth strategy across paid search, social, display, video, affiliate, and emerging channels Manage a significant media budget with targets for CPA and cost-per-subscriber Lead in-house and agency partnerships; set performance expectations and ensure seamless collaboration Drive creative and landing-page testing to optimize conversion and acquisition Maintain visibility into attribution, data pipelines, and performance reporting for executives Develop and mentor an in-house team of channel managers, growth marketers, and analysts Build a test-and-learn roadmap spanning creatives, copy, audiences, and page performance Collaborate with cross-functional teams to integrate marketing with product, Ecom, Brand, and Analytics Key requirements Eight+ years of hands-on multi-channel digital performance marketing experience Five+ years leading performance channel specialists Fluency in Search, Social, Affiliate, Video, Display, ROAS and channel evolution Experience in D2C subscription or similarly complex purchase journeys Strong ability to own business and in-channel targets and tell performance stories Analytical mindset with experience in attribution modeling and web analytics Proficiency with MS Office/Google Workspace, Slack, Tableau, Hex, Invoca, Innovid, and major media platforms Experience managing or structuring agency relationships Bonus knowledge of Offline channels and SEOTeam-oriented and collaborative Accountability and transparency Customer-centric mindset Attribution modeling Web analytics platforms Media planning tools