E-commerce Email Marketing Specialist
placements24Willows (CA)
E-commerce Email Marketing Specialist
Posted yesterday
placements24Willows (CA)
SENIORITY
Senior
About the role
About the Role:
Our client, a growing e-commerce business, is seeking a talented and data-driven E-commerce Email Marketing Specialist to join their marketing department in Welkom, Free State. This role is crucial for developing and executing effective email marketing campaigns to drive customer engagement, retention, and sales. You will be responsible for the entire email lifecycle, from strategy and segmentation to campaign execution and performance analysis. The ideal candidate possesses a strong understanding of email marketing best practices, CRM systems, and marketing automation tools, with a passion for crafting compelling content and optimizing campaigns for maximum impact. This is an excellent opportunity to contribute to a dynamic team, shape the email marketing strategy, and play a key role in the continued success of our client's online store. We are looking for an individual who is meticulous, creative, and capable of leveraging data to achieve outstanding results. Your efforts will directly impact customer loyalty and revenue growth for our client. This position offers a unique chance to hone your skills in a supportive environment within Welkom, Free State, contributing to innovative digital marketing initiatives.
Key Responsibilities:
Develop and implement comprehensive email marketing strategies to support customer acquisition, retention, and loyalty programs.
Create engaging and effective email campaigns, including newsletters, promotional emails, automated workflows (e.g., welcome series, abandoned cart reminders), and transactional emails.
Segment customer databases to deliver targeted and personalized email communications.
Manage the end-to-end email campaign process: design, copywriting, A/B testing, scheduling, and deployment.
Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide actionable insights for optimization.
Ensure all email campaigns comply with relevant data privacy regulations (e.g., POPIA, GDPR).
Collaborate with the marketing and design teams to ensure brand consistency and compelling visuals in email content.
Utilize email marketing platforms and marketing automation tools to their full potential.
Stay updated on the latest trends and best practices in email marketing and e-commerce.
Maintain a clean and organized email subscriber list and manage list hygiene processes.
Requirements:
Proven experience as an Email Marketing Specialist or similar role, preferably in an e-commerce environment.
Demonstrable success in creating and executing effective email marketing campaigns.
Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, SendGrid) and marketing automation tools.
Strong understanding of email marketing best practices, segmentation, and personalization techniques.
Excellent copywriting and editing skills with a focus on conversion-oriented messaging.
Experience with A/B testing and data analysis to optimize campaign performance.
Familiarity with CRM systems and customer data management.
Analytical mindset with the ability to interpret data and generate actionable insights.
Good understanding of e-commerce operations and customer journey mapping.
Bachelor's degree in Marketing, Communications, or a related field is preferred, or equivalent practical experience.
Benefits:
Competitive salary package commensurate with experience.
Hybrid work arrangement offering flexibility between office and remote work.
Opportunity to work within a growing and dynamic e-commerce company.
Professional development opportunities and training.
Collaborative and supportive team environment in Welkom, Free State.
Contribute directly to customer engagement and revenue growth.
Access to modern marketing tools and technologies.
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