Shopper Marketing Manager
feast agencyNew York (NY)
About the role
Shopper Marketing Manager, RTD/RTS (Beverage Alcohol) Employed by Feast Agency | Embedded with a leading beverage alcohol client | Hybrid, NYC (2-3 days/week) Contract position 6-12 months (opportunity for full-time employment at the end of contract)
About the role:
Help shape how a fast-growing ready-to-drink (RTD) and ready-to-serve (RTS) portfolio shows up where shoppers decide. You'll turn brand plans into practical programs for On-, Off-, and Non-Premise, and set the standards that keep activation consistent and effective across priority markets. Employed by Feast Agency, you'll sit with the client team and report directly into them.
What you'll do:
- Turn plans into programs: Translate brand strategy into marketing programs across On-, Off-, and Non-Premise, grounded in RTD/RTS shopper behavior.
- Drive in-store impact: Support below-the-line (BTL) activation for seasonal moments and innovation launches, plus guidance on physical availability by market, segment, and path to purchase.
- Equip the field: Work with Brand, Customer Marketing, Media, and Sales to build sell-in tools, toolkits, and field-ready materials.
- Manage agency partners: Brief and review channel-specific assets and experiences.
- Be the commercial voice: Represent sales realities in planning forums so programs are practical to execute.
- Launch innovation: Build clear programming and communication plans aligned to brand standards.
- What you bring 1-4 years in trade marketing, shopper marketing, customer marketing, sales, or agency roles
- Strong project management and organization
- Experience working cross-functionally and managing agencies or vendors
- Clear communication and the ability to influence without authority
- Ability to commute to NYC 2-3 days a week and travel occasionally
- Beverage Alcohol experience a plus
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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