Senior Marketing Associate

Posted 3 days ago

punchbowl newsWashington (DC)

Market Research Analysts and Marketing Specialists Marketing Consulting Services

SENIORITY

Senior

SALARY

$75,000-$95,000

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About the role

About Our Organization: Punchbowl News is a news content company focused on power, people, and politics in Washington. We are seeking a Senior Marketing Associate to join our growing team. Punchbowl News’ primary focus is breaking news about power, the nation’s political leadership and explaining to our audience of political junkies how Washington works. We produce (at least) three newsletters each day, a daily podcast, dozens of events and more across our growing product suite. Punchbowl News’ theory is that power in Washington emanates from the Capitol – and that’s the center of our focus. Our audience includes members of Congress, high-ranking members of the Trump administration, lobbyists, top-level reporters, media executives, Wall Streeters, tech and Fortune 500 executives and everyday political fans.

FLSA Status: Exempt

Employment Status: Full-time Regular

Primary Location: Washington, DC

Job Summary: Punchbowl News is seeking an innovative, nimble and data-driven Senior Marketing Associate to support growth and engagement among existing and prospective subscribers across our full portfolio of products and channels. Success will be measured in a variety of ways, including supporting list growth, contributing to free-to-paid conversion, and helping grow channel value and audience engagement. The ideal candidate is highly collaborative, comfortable working across teams, politically curious, detail-oriented, proactive and analytical with a growth mindset. The candidate should be comfortable using data to help inform marketing strategies while also assisting with audience design and executing creative campaigns. This person would ideally come in with some exposure to a subscriber or member-focused environment and familiarity with marketing campaigns across a range of platforms and mediums.

Responsibilities:

General Marketing
Support execution of campaigns that convert free subscribers into paid members, including working closely with the Subscriptions team to help identify top targets and assist with nurture campaigns
Help build out messaging and audience segmentation plans for custom editorial products alongside the Director of Marketing and our digital ads partner
Contribute ideas for marketing activations tied to events and partnerships, from experiences that drive member value to tactics that generate subscriptions
Produce collateral for our sales teams, from product one-pagers and testimonials to case studies and pitch decks
Social Media
Support the Digital Content team in executing a strategy that turns organic social media engagement into subscription and list growth
Help promote events, partnerships and products across channels, supporting efforts to use each as a tool to boost subscriptions
Work closely with our digital ads partner to help create and refine paid social campaigns as needed across platforms
Engage in social listening to track mentions of Punchbowl News across platforms
Email & Newsletters
Draft the monthly marketing newsletter for the Portal, our legislative intelligence platform, to promote key updates and features to existing and potential subscribers
Write copy for marketing promotions in our newsletters that highlight products, launches and important milestones
Support list-building efforts for key marketing initiatives such as Premium+ newsletter trials and event promotions, while helping qualify leads
Help execute email campaigns designed to capture data and convert free subscribers to paid members
Performance Tracking
Monitor marketing metrics regularly, from cost-per-acquisition to pageviews and social media engagement, and flag trends or suggest adjustments to optimize campaign performance
Help compile and report relevant data to stakeholders on a regular basis, such as tracking content that is effectively driving subscriptions for the editorial team
Assist in building A/B testing plans to find what works across areas like marketing campaigns and social posting to identify areas for improvement

Qualifications:

2-4 years of relevant experience (newsroom experience a plus)
Experience using an email service provider or CRM for emails and list creation. Experience with HubSpot is a bonus, though not required
Experience with organic or paid social media advertising a plus
Strong copywriting skills and ability to engage in marketing speak authentically
An interest in data and leveraging it to make informed decisions
Ability to thrive in fast-paced, deadline-driven environments
Excellent communication and cross-team collaboration skills
Enthusiasm for politics, journalism and digital storytelling
A yearning to constantly grow and stay updated on marketing trends
Experience working within a subscription or membership-oriented business is preferred
Design experience a plus, though not required

Compensation & Benefits:

The salary for this role is in the range of $75,000-$95,000. Final compensation will be based on scope, work experience, and relevant skills.
In addition to salary, Punchbowl News is pleased to offer other benefits
Health Coverage: Medical, dental, and vision insurance, with 100% of premiums covered by Punchbowl News for employees and eligible family members.
Retirement Plan: 401(k) with employer-matching contributions, available after six months of employment.

Paid Time Off: 20 days of paid vacation annually, in addition to most federal holidays. Office-Wide Breaks: Two additional weeks of paid company-wide time off—end of August and end of December. Parental Leave: Up to 20 weeks of fully paid leave for birth parents. Non-birth parents or partners are eligible for 12 weeks of paid leave. Professional Development: Ongoing learning opportunities through internal training, programs, and external classes. This is an in-person role based in Washington, DC, with required on-site attendance Monday through Thursday, and remote work on Fridays.

Employment Eligibility & Equal Opportunity Statement: Punchbowl News celebrates diversity and is committed to creating an inclusive environment for all employees. In accordance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required Form I-9 upon hire.

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