Marketing Manager
university of florida healthGainesville (FL)
Marketing Manager
Posted 43 days ago
university of florida healthGainesville (FL)
SENIORITY
Manager
About the role
Overview Are you a strategic marketing leader who thrives on innovation, storytelling, and driving results? Join UF Health and help shape the voice of a nationally recognized healthcare system while making a meaningful impact on the communities we serve.
Location: Gainesville, FL (onsite)
Schedule:
Monday - Friday Leads a team of professionals in developing and executing marketing campaigns to increase hospital visibility and patient engagement. Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives. Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives. Analyzes market trends, directs digital marketing strategies, and monitors campaign effectiveness to promote continuous improvement. Leads and mentors the marketing team to enhance skills and drive results.
Responsibilities
Job Responsibilities:
Leads the development and execution of marketing campaigns to increase hospital visibility and patient engagement.
Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives.
Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives.
Analyzes market trends and directs digital marketing strategies to optimize campaign effectiveness.
Monitors campaign performance and implements continuous improvement measures.
Leads and mentors the marketing team to enhance skills and drive results.
Manages marketing budgets and resource allocation.
Ensures marketing initiatives comply with healthcare regulations and brand guidelines.
Qualifications:
- Educational Requirement: B.S. or B.A. in Marketing or related field, and 5 to 7 years or more marketing experience. Minimum Qualification:5+ years of marketing experience, preferably in healthcare
- Proficient in marketing automation platforms and Microsoft OfficeStrong skills in campaign development and execution
- Experience with market research and data analysis
- Knowledge of healthcare regulations and compliance
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.