Growth Media Manager
robert halfHillsborough (NC)
About the role
Key Responsibilities:
Own paid media strategy and execution across paid social, affiliates, OTV/OLV, audio, influencers, partnerships, and emerging channels. Manage and optimize media budgets based on incremental performance, marginal return, CAC, MER, and contribution margin. Lead incrementality testing, including geo holdouts, audience holdouts, and suppression tests. Analyze channel performance and make data-driven decisions to scale or reduce investment. Partner with Analytics on marketing-mix modeling and measurement. Develop performance-creative briefs and communicate creative and media learnings. Collaborate with Ecommerce and Retention teams to improve conversion and customer retention. Must-
Have Qualifications:
5–8 years of growth or performance marketing experience with direct media budget ownership. Hands-on experience with incrementality testing, including geo or audience holdouts. Strong understanding of MER, blended/incremental CAC, LTV, and contribution margin. D2C ecommerce experience required. Strong analytical and data-driven decision-making skills. Experience managing multiple paid media channels and external agency/platform partners.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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